 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 109951/140892 (78%)
Visitors : 46195135
Online Users : 779
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/64259
|
| Title: | 從複雜理論觀點探索創新擴散的動態過程：一個新概念擴散實驗 |
| Other Titles: | To Explore the Dynamic Diffusion Process of an Innovation from Complexity Theory Perspective: A Laboratory Experiment of Diffusing an Innovative Concept |
| Authors: | 王美雅;吳思華
Wang, Mei-Ya;Wu, Se-Hwa |
| Contributors: | 企管系 |
| Keywords: | 創新擴散;複雜理論;實驗法;再創造;自我組織
Diffusion of Innovation;Complexity theory;Laboratory experimental method;Reinvention;Self-organization |
| Date: | 2011-06 |
| Issue Date: | 2014-02-26 16:25:16 (UTC+8) |
| Abstract: | 本研究引進複雜理論來討論新概念的擴散現象。研究者將創新擴散視為一個自我組織的過程，從複雜理論的重要概念如初始狀態、互動原則、正向回饋等出發，重新檢視過去的創新擴散文獻，發展出一個創新擴散的動態模型以及相對應的命題；其次，本研究採用實驗法模擬新概念擴散的過程：研究者導入一個新概念，統計實驗參與者採用的情況，過程中利用不同實驗情境的操弄來比較擴散成果的差異，共進行了二十八次實驗。整體而言，研究者主張，一項創新是否具有「再創造可能性」是擴散能否成功的關鍵因素；「體系的開放與自由度」決定新舊成員進出系統疆界的難易程度，只有新成員的能源（其採用與再創造）源源不絕注入的情況下，自我組織才能維持，創新擴散才能持續下去。另外，歸納實驗結果，「創新內涵豐富性」似乎還是影響整個擴散的最重要因素，其後分別是「體制開放與自由度」與「創新者的網路位置」。此外，「再創造可能性」雖具關鍵重要性，但僅有少數採用者具有再創造的能力。
This paper applies a new perspective, complexity theory, to discuss the diffusion of innovation. By using "metaphor", we treat a process of innovation diffusion as a self-organization process. Thus we borrowed some important concepts from complexity theory, such as initial conditions, interaction rules and positive feedbacks, re-visited the literature of innovation diffusion, and then developed a dynamic process model of innovation diffusion. To get empirical data, a laboratory experimental study has been done. In each experiment, a new concept was announced and counted the number of adopters. Each experiment has different scenario design that is one specific combination of all variables, and then the number of adopters was compared. Totally 28 experiments were conducted.This paper has the following findings. First, "the possibility of reinvention" is critical to the success of diffusion of an innovative. Only if the system is open enough to new agents to enter and their reinvention, new energy can be brought into the system continuously and self-organization won`t stop, which ensures diffusion process going on. The results of laboratory experiments show that the innovation itself is the most influential factor to the success of diffusion, and then "the openness and freedom of system" and "the innovator`s network position" respectively. Although "the possibility of reinvention" is critical to the success of diffusion, only very few people are able to reinvent the innovative concept. |
| Relation: | 科技管理學刊, 16(2), 81-119 |
| Data Type: | article |
| Appears in Collections: | [企業管理學系] 期刊論文
|
Files in This Item:
| File |
Description |
Size | Format | |
|---|
| 81119.pdf | | 3346Kb | Adobe PDF2 | 760 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
