政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/64267
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 109952/140891 (78%)
造访人次 : 46251303      在线人数 : 1233
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/64267


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/64267


    题名: 臺北市中大型劇場定位研究--多元尺度分析
    其它题名: Strategic Positioning of Theaters in Taipei— Multidimensional Scaling Analysis.
    作者: 樓永堅
    Lou, Yung-Chien;Tsai, Meng-Chun
    贡献者: 企管系
    关键词: 劇場;知覺定位;表演藝術;多元尺度分析;觀眾
    Theater, Perceptual Positioning, Performing Arts, Multidimensional Scaling Analysis, Audience
    日期: 2005-01
    上传时间: 2014-02-26 16:35:34 (UTC+8)
    摘要: 本研究的主要目的，為針對台北市規模相當之中大型劇場，進行知覺定位分析，探討其定位之差異，進而提出策略建議，作為劇場經營者以及相關人士參考依據。故以台北市七個中大型劇場（包括國際會議中心、國父紀念館、國家音樂廳、國家戲劇院、中山堂、城市舞台、新舞台等）作為研究客體，以曾經觀賞於本研究中任何一個以上之劇場，所舉辦之演出活動的觀眾作為調查對象，進行問卷調查。回收問卷經過多元尺度分析統計方法，可得出加權評分表以及知覺定位圖，並可進一步進行知覺定位分析。知覺定位分析包括標竿分析、理想點分析、競爭態勢分析、關鍵因素評估、準則相關分析及策略分析等六個方法。每個分析之目的皆在於瞭解觀眾之想法，並配合知覺定位圖作為輔助分析工具，進而為各個劇場研擬策略方向。
    The main objective of this study is to conduct perceptual mapping on medium to large theaters in Taipei City. The discussion will then focus on the differences between the respective positioning of these theaters on the perceptual map. Consequently, strategic recommendations will be proposed to theater operators and relevant personnel. For the purpose of this study, seven medium to large theaters in Taipei City are used as the research objects, these include: Taipei International Convention Center, National Dr. Sun Yat-sen Memorial Hall, the National Concert Hall (National Chiang Kai Shek Culrural Center R.O.C.), the National Theater (National Chiang Kai Shek Culrural Center R.O.C.), Zhongshan Hall, the Metropolitan Hall (Taipei Municipal Social Education Hall), and Novel Hall for Performing Arts. A convenience sample of audiences who have been to more than one performance or event at any of the seven theaters in this study will be surveyed. Multidimensional scaling analysis will be performed on the survey and used to derive the weighted scores and perceptual map of these theaters. From these, positioning analysis will be carried out. The positioning analysis includes six analytical models: benchmarking analysis, ideal point analysis, competitive situation analysis, key factor evaluation, criterion correlation analysis, and strategy analysis. The aim of this analysis is to understand the audiences’ perceptions and subsequently propose strategic directions for each individual theater using the perceptual map as an auxiliary analysis tool.
    關聯: 文資學報, 1, 67-108
    数据类型: article
    显示于类别:[企業管理學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    67108.pdf1152KbAdobe PDF2616检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈