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    Title: 銀行保險對壽險業經營績效之影響
    The Impact of Bancassurance on the Performance of Life Insurance Companies in Taiwan
    Authors: 劉庭禎
    Liou, Ting Jen
    Contributors: 陳彩稚
    Chen, Tsai Jyh
    劉庭禎
    Liou, Ting Jen
    Keywords: 銀行保險
    經營績效
    Date: 2013
    Issue Date: 2014-03-03 15:29:04 (UTC+8)
    Abstract: 銀行保險發展迅速,已超越傳統業務員通路,成為目前我國壽險市場最大的行銷通路。本研究欲探討保險公司涉入銀行保險程度,對於其經營績效是否有影響。換言之,當保險公司的行銷通路主力變為銀行保險後,是否對其收入及成本有正面的效果,並且有助提升整體經營績效。本研究以2007年到2012年我國壽險公司資料為樣本,選取共六項經營績效及服務品質指標進行研究。首先依壽險公司涉入銀行保險程度深淺進行分組,進行獨立樣本t檢定。研究結果顯示銀行保險涉入程度較深的壽險公司,其在財務面及業務面的績效指標有較佳的表現,但在服務品質的指標則表現較差。接著利用複迴歸方式,實證結果發現銀行保險有助於降低新契約費用率,並對於保險公司的財務面及業務面績效指標,例如資產報酬率、初年度保費收入、總保費市占率等有顯著正相關,但對於服務品質指標,例如保單繼續率,則有顯著負相關。綜上所述,壽險業涉入銀行保險越深時,能提升其財務面及業務面績效,但在服務品質方面則沒有明顯的提升效果。
    Reference: 一、 中文資料

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    20. 張義宏(2005),銀行保險對我國人壽保險公司經營效率之影響分析,政治大學會計學研究所碩士論文。
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    Description: 碩士
    國立政治大學
    風險管理與保險研究所
    97358025
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097358025
    Data Type: thesis
    Appears in Collections:[風險管理與保險學系] 學位論文

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