政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/64630
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 86460/115165 (75%)
Visitors : 23137844      Online Users : 168
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/64630


    Title: 行動服務之再使用意願:一項整合模式之檢驗
    Other Titles: Examining Consumers' Intention to Reuse Mobile Services: An Integrative Model
    Authors: 張愛華;蕭丞傑
    Chang, Ai-Hwa;Hisao, Cheng-Chieh
    Contributors: 企管系
    Keywords: 行動服務;理性行動理論;科技接受模式;創新擴散理論;再使用意願
    mobile service;theory of reasoned action;technology acceptance model;innovation diffusion theory;intention to reuse
    Date: 2010-05
    Issue Date: 2014-03-12 17:51:16 (UTC+8)
    Abstract: According to the theory of reasoned action, technology acceptance model and innovation diffusion theory, the present study provides an integrative model to investigate consumers' intention to reuse mobile services. The primary objective of this study is to examine how several factors of mobile service acceptance-ease of use, usefulness, playfulness, normative pressure, compatibility, observability and price acceptability-influence consumers' attitude toward mobile services and their reuse intentions. Analysis upon 402 usable responses using structural equation modelling reveals that ease of use, usefulness, playfulness, compatibility, observability and price acceptability have significantly positive influences on consumers' attitude which further affects their reuse intention. However, normative pressure has no significant impact on reuse intention. Finally, a number of marketing implications and future research directions are offered to mobile service providers and researchers.
    Relation: 輔仁管理評論, 17(2), 69-94
    Data Type: article
    Appears in Collections:[Department of Business Administation ] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    6994.pdf1471KbAdobe PDF569View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback