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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/64914
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/64914


    Title: Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity.
    Authors: Shen, Yung-Cheng;Lien-ti Bei;Chi-Hsien Chu
    Contributors: 企管系
    Date: 2011
    Issue Date: 2014-03-26 16:40:03 (UTC+8)
    Relation: Psychology and Marketing,28(1), 91-113
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1002/mar.20382
    DOI: 10.1002/mar.20382
    Appears in Collections:[企業管理學系] 期刊論文

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