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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/64920


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    題名: 銷售工作價值觀量表之發展與評量
    其他題名: Development and Evaluation of the Sales Work Value Scale
    作者: 鍾燕宜;紀乃文;陳景元
    Yen-Yi Chung;Nai-Wen Chi;Ching-Yuan Chen
    貢獻者: 企管系
    關鍵詞: 工作價值觀;業務員;銷售工作價值觀量表
    work value;salespeople;sales work value scale
    日期: 2008.12
    上傳時間: 2014-03-26 17:43:25 (UTC+8)
    摘要: 本研究主要目的是發展「銷售工作價值觀量表」(Sales Work Value Scale: SWVS)，期能有效測量出適任業務員應具備之工作價值觀，同時彌補學術界引用國外量表且偏重一般工作情境測量之缺失。本研究以文獻演繹及訪談歸納方式進行題項發展及篩選，293位業務員及147位非業務員進行內容效度及項目分析，再經219位253位業務員進行信度及交叉效度檢驗。研究結果顯示，萃取出六大構面（報酬與獎金、彈性土作時間、利他主義、他人肯定、自我成長及生活方式自主）計23題之SWVS具有良好之收斂效度、區別效度與效標關聯效度。另外，SWVS與國內常用乏吳鐵雄編「工作價值觀量表」(WWVS)相比，確有較佳之效度表現。最後，本研究提SWVS在實務管理及後績研究之若干建議
    The purpose of this research is to develop the Sales Work Value Scale (SWVS) in sales- specific situations in order to capture work values of capable salespeople, and filling the gap that past studies only adapted foreign measurements developed in general situations We used both inductive and deductive approach to collect the item pool By surveying 293 salespeople and 147 non-salespeople we conducted the item analysis and confirmed the content validity of the SWVS Moreover 472 salespeople were further surveyed to test the reliability and validity of the SWVS Results indicate that the SWVS can be extracted into six dimensions with 23 Items The SWVS not only has appropriate convergent validity, discriminant validity and criterion-related validity, but also has superior validity than Wang`s WWVI The implications of the SWVS are discussed
    關聯: 臺大管理論叢,19(1),51-81
    資料類型: article
    顯示於類別:[企業管理學系] 期刊論文

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