政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/65032

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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/65032

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题名:	A Markov-Based Collaborative Pricing System for Information Goods Bundling
作者:	Chang, Wei-Lun;Yuan, Soe-Tsyr 苑守慈
贡献者:	資管系
关键词:	Collaborative prototyping;Markov chain;ERG theory;Information goods bundling
日期:	2009.03
上传时间:	2014-03-31 16:10:38 (UTC+8)
摘要:	Information goods pricing is an essential and emerging topic in the era of information economy. Myriad researchers have devoted considerable attention to developing and testing methods of information goods pricing. Nevertheless, in addition; there are still certain shortcomings as the challenges to be overcome. This study encompasses several unexplored concepts that have attracted research attention in other disciplines lately, such as collaborative prototyping, prospect theory, ERG theory, and maintenance from design, economic, psychological, and software engineering respectively. This study presents a collaborative pricing system for information goods bundles and investigates the impact of three advantages: (1) provides a Markov-based collaborative process that could generate several prototypes via trial and error in pricing process, (2) attempts the dual optimality of maximum consumer utility and maximum producer profit, and (3) offers an appropriate information goods service bundle by interacting with consumer by discovering the actual needs.
關聯:	Expert Systems with Applications,36(2), 1660-1674
数据类型:	article
DOI 連結:	http://dx.doi.org/10.1016/j.eswa.2007.11.040
DOI:	10.1016/j.eswa.2007.11.040
显示于类别:	[資訊管理學系] 期刊論文

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档案	描述	大小	格式	浏览次数
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