政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/65284
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 86525/115230 (75%)
Visitors : 23154326      Online Users : 116
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/65284


    Title: The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan
    Authors: 別蓮蒂
    Liao, Tsai-Ju;Bei, Lien-Ti
    Contributors: 企管系
    Date: 2006.01
    Issue Date: 2014-04-11 16:33:49 (UTC+8)
    Abstract: The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.
    Relation: Creating Images and the Psychology of Marketing Communication,Chapter 20, pp.311-351
    Mahwah : Lawrence Erlbaum Associates, Publishers, 2006
    ISBN:978-0415647076
    Data Type: book/chapter
    DOI link: http://dx.doi.org/10.4324/9781410617392
    DOI: 10.4324/9781410617392
    Appears in Collections:[Department of Business Administation ] Books & Chapters in Books

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML967View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback