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    题名: The Impact of Media and Culture on the Consumption Values of Women in China and Taiwan
    作者: 別蓮蒂
    Liao, Tsai-Ju;Bei, Lien-Ti
    贡献者: 企管系
    日期: 2006.01
    上传时间: 2014-04-11 16:33:49 (UTC+8)
    摘要: The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book.
    關聯: Creating Images and the Psychology of Marketing Communication,Chapter 20, pp.311-351
    Mahwah : Lawrence Erlbaum Associates, Publishers, 2006
    ISBN:978-0415647076
    数据类型: book/chapter
    DOI 連結: http://dx.doi.org/10.4324/9781410617392
    DOI: 10.4324/9781410617392
    显示于类别:[企業管理學系] 專書/專書篇章

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