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政大機構典藏 > 傳播學院 > 廣播電視學系 > 專書/專書篇章 > Item 140.119/65398

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65398

Title:	Reconsidering the telecommunication and media regulatory framework in Taiwan: Using the new emerged media as examples.
Authors:	劉幼琍 Liu, Yu-li;Picard, Robert G.
Contributors:	廣電系
Date:	2013.12
Issue Date:	2014-04-15 16:28:15 (UTC+8)
Abstract:	With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Relation:	Policy and Marketing Strategies for Digital Media, pp.100-119 ISBN-10: 0415747716 Routledge Studies in New Media and Cyberculture, Routledge, 2013
Data Type:	book/chapter
Appears in Collections:	[廣播電視學系] 專書/專書篇章

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