Please use this identifier to cite or link to this item:
Competitive behavior;Market conduct;Characteristic of firm;Market structure;Marker performance;Antitrust
|Issue Date: ||2014-04-22 18:01:37 (UTC+8)|
This study focuses on market conduct by treating market structure and market performance of individual firm as the characteristic of firm. The purposes of this emperical study are trying to disclose the relationship between the characteristic of firm and competitive behavior, to analyze the categories as well as the causes of competitive behavior and its influences on competitors and buyers. The characteristic of firm is defined by market share, investment intensity, firm size, and return on investment which had been defined by PIMS. Competitive behavior is grouped into four categories: 1. restraint of competition, such as monopolization, merger and acquisition, combination, and entry deterrence. 2. nonprice competition, 3. price competition, 4. unfair competition. The business competitive behavior prevailing in Taiwan has thus been grouped accordingly. The data analysis methods used in this study includes chi-square test, factor analysis, and two- factor ANOVA. The result shows that the competitive behavior is significantly correlated to market share, firm size, and investment intensity. The result also finds that the characteristic of firm is composed of two common factors, one is market power which is positively related to market share and firm size, the other is capital requirement which is postitively related to investment intensity but negatively related to return on investment. The characteristic of firm thus classified into four categories is significantly correlated to the four categories of competitive behavior.The return on investment is essentially influenced by: 1. the characteristic of firm in both industry, 2. the competitive behavior in retailing industry with tight oligopoly market srructure, 3. the interaction of the competitive behavior and the characteristic of firm in real estate industry with monopolistic competition market structure. These results as well as other findings in this study would be helpful for analyzing antitrust public policies such as Fair Trade Law.
|Relation: ||管理評論, 9, 5-27|
|Data Type: ||article|
|Appears in Collections:||[企業管理學系] 期刊論文|
Files in This Item:
All items in 政大典藏 are protected by copyright, with all rights reserved.