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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/65565
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/65565


    Title: 個人投資股票行為傾向之研究-Fishbein模式之應用
    Authors: 潘明全;黃俊英;吳靜吉
    Contributors: 企管所
    Keywords: Fishbein;Farlay財務冒險;意見領袖;股票投資;投資績效;行為傾向;投資型態
    Fishbein intention;Farley financial risk-taking;Opinion leadership;Investment behavior;Investment Performances
    Date: 1990.07
    Issue Date: 2014-04-22 18:02:26 (UTC+8)
    Abstract: 為了深入了解整體台北市個人投資者的股票投資行為傾向、投資型態與投資績效,本研究以人員攜帶問卷,便利抽樣訪問台北市個人投資者,共獲得652份有效問卷。將其分為高報酬率者與低報酬者;意見領袖傾向者與非意見領袖傾向者;以及財務冒險傾向者與無財務冒險傾向者三大類,針對小型產業股、中大型產業股、正豐股與台塑股票,以LISREL進行Fishbein行為傾向模式應用與投資行為分析。結果發現,在Fishbein行為傾向模式應用上,適合各類股票行為傾向應用;而且在各模式中不管是意見領袖傾向者或財務冒險傾向者,對各類股票購買行為傾向上皆受到情感性因素影響,至於主觀因素影響則不顯著;在性別上亦有同樣現象,即男性對些股票的購買行為傾向亦受到情感性因素的影響,而不受到主觀性因素影響。在投資行為上,高報酬率持有股票期間以七天至十五天或十五天至一個月比例較高;持有股票種類以4~6種比例較高;男性比例較高;年齡以41~50歲比例較高;職業以中小企業負責人比例較高;教育程度以大學程度比例較高;全家平均月所得以6萬以上比例較高;意見領袖傾向較高;財務冒險傾向較高。
    The purpose of this study is to understand the stock investor's investment intention, behavior and performances. Through convenience sampling and personal interviews, 652 useful questionnaires were obtained from the investors living in Taipei. Use of LISREL for analysis, revealed that Fishbein intention model is suited for the application of stock investment research. From the resulted analysis, regardless of whether they ard opinion leaders or financial risk takers, their intention is influenced more by affective components than by mormative components. In the meantime, males have the same results as opinion leaders and financial risk takers. Moreover, the higher investment returns an investor gets, the higher opinion leadership he has and the more financial risk-taking he possesses.
    Relation: 管理評論, 9, 105-119
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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