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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/65602
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65602


    Title: 自動性廣告效果
    Other Titles: The Automatic Influence of Advertising- Induced Affect
    Authors: 劉少康
    Contributors: 廣告系
    Date: 1995.04
    Issue Date: 2014-04-24 11:43:27 (UTC+8)
    Abstract: 自動性廣告效果可能在消費者暴露於廣告訊息後非自主的,且難以避免的由記憶中產生本研究之主旨在於提供此種自動性廣告效果的理論基礎,以即可用以測試此種效果的研究方法。本研究亦以兩組實驗結果證實由廣告所引起對品牌的好感可能在簡單的品牌提示下自動產生,並進而影響對品牌的判斷。
    Relation: 廣告學研究,5,113-158
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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