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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/65608


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/65608


    Title: 論大陸商品廣告限制之解除-政策面及法律面之檢視
    Other Titles: Law and Policy on the Regulation of Advertisements on Chinese Products
    Authors: 高玉泉;林承宇
    Contributors: 廣告系
    Keywords: 廣告;合法管制;兩岸關係;世界貿易組織
    Date: 2002.01
    Issue Date: 2014-04-24 11:44:41 (UTC+8)
    Abstract: 兩岸已經加入WTO，唯我國傳播媒體（包括平面及電子媒體）應如何接受大陸商品廣告，現行架構仍有檢討之必要。本文以為大陸商品廣告之法源依據，即「台灣地區與大陸地區人民關係條例」第三十四條嚴格限制大陸廣告之規定不但與現行政策不符，且於適用上多所紊亂，固有加以調整之必要；此外，本文尚提出政策面及法律面對於現行大陸商品廣告之管理方式，建議採「二階段管理」以作為修法前之應用與修法時之參考。
    Relation: 廣告學研究,18,29-52
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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