English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 91280/121421 (75%)
Visitors : 25386337      Online Users : 68
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/65966
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/65966

    Title: A Web-Based Personalized Recommendation System for Mobile Phone Selection: Design, Implementation, and Evaluation
    Authors: 梁定澎
    Chen, Deng-Neng;Hu, Paul Jen-Hwa;Kuo, Ya-Ru;Liang, Ting-Peng
    Contributors: 資管系
    Keywords: Recommendation system;Analytic hierarchy process;Online product recommendation
    Date: 2010.12
    Issue Date: 2014-05-12 16:21:44 (UTC+8)
    Abstract: Recommendation systems that provide appropriate solutions to users to reduce their decision complexity have become popular in the Internet world. Designing and evaluating such systems remain essential challenges to researchers and practitioners. Toward that end, a critical task is how to obtain user preferences. Mobile phones have become indispensable in everyday life, yet fierce market competition, characterized by rapid introductions of different models with novel designs and advanced features, have made consumers’ purchase decision making increasingly complex. As a well-established, multiple criteria decision technique, analytic hierarchy processing (AHP) provides an intuitive model of a hierarchical structure capable of supporting complex product comparisons and evaluations by consumers. In this paper, we illustrate the application of an AHP-based mechanism to develop a Web-based recommendation system and empirically evaluate the prototype by conducting a controlled experiment with 244 mobile phone users, focusing on both content and system satisfaction. Our evaluation includes benchmark systems built on rank-based analysis and an equal weight-based system as comparative baselines. Overall, the results suggest the viability and value of using AHP to construct effective recommendation systems. Subjects appear satisfied with the recommendations by the AHP-based system, though its relatively demanding input requirements may need mitigation and adequate interface designs. This study contributes to research and practice in recommender systems in general and helps develop mobile phone recommendation systems for online stores and consumers in particular.
    Relation: Expert Systems with Applications, 37(12), 8201-8210
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    82018210.pdf828KbAdobe PDF937View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback