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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/65967


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    题名: What Drives Social Commerce: The Role of Social Support and Relationship Quality
    作者: 梁定澎
    Liang, Ting-Peng;Ho, Yi-Ting;Li, Yu-Wen;Turban, Efraim
    贡献者: 資管系
    关键词: Participation continuance;relationship quality;social commerce;social support;Web site quality
    日期: 2011.12
    上传时间: 2014-05-12 16:21:56 (UTC+8)
    摘要: Social commerce is emerging as an important platform in e-commerce, primarily due to the increased popularity of social networking sites such as Facebook, Linkedln, and Twitter. To understand the user`s social sharing and social shopping intention in social networking Web sites, we conducted an empirical study on a popular microblog to investigate how social factors such as social support and relationship quality affect the user`s intention of future participation in social commerce. The results indicate that both factors play a critical role. Social support and Web site quality positively influence the user`s intention to use social commerce and to continue using a social networking site. These effects are found to be mediated by the quality of the relationship between the user and the social networking Web site. Our findings not only help researchers interpret why social commerce has become popular, but also assist practitioners in developing better social commerce strategy.
    關聯: International Journal of Electronic Commerce, 16(2), 69-90
    数据类型: article
    DOI 連結: http://dx.doi.org/10.2753/JEC1086-4415160204
    DOI: 10.2753/JEC1086-4415160204
    显示于类别:[資訊管理學系] 期刊論文

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