政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/65971

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 109952/140891 (78%)
造访人次 : 46260980 在线人数 : 705

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/65971

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/65971

题名:	Introduction to the Special Issue: A Research Framework for Social Commerce
作者:	梁定澎 Liang, Ting-Peng;Turban, Efraim
贡献者:	資管系
关键词:	Research frameworks;social commerce;social media;social networking
日期:	2011.12
上传时间:	2014-05-12 16:22:35 (UTC+8)
摘要:	The increased popularity of social networking sites, such as Linkedln, Facebook, and Twitter, has opened opportunities for new business models for electronic commerce, often referred to as social commerce. Social commerce involves using Web 2.0 social media technologies and infrastructure to support online interactions and user contributions to assist in the acquisition of products and services. Social media technologies not only provide a new platform for entrepreneurs to innovate but also raise a variety of new issues for e-commerce researchers that require the development of new theories. This could become one of the most challenging research arenas in the coming decade. The purpose of this introduction is to present a framework that integrates several elements in social commerce research and to summarize the papers included in this special issue. The framework includes six key elements for classifying social commerce research: research theme, social media, commercial activities, underlying theories, outcomes, and research methods. The proposed framework is valuable in defining the scope and identifying potential research issues in social commerce. We also explain how the papers included in this special issue fit into the proposed research framework.
關聯:	International Journal of Electronic Commerce, 16(2), 5-13
数据类型:	article
显示于类别:	[資訊管理學系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
513.pdf		742Kb	Adobe PDF2	939	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

数据加载中.....