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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/66927

    Title: The Impact of Online Community Position on Online Game Continuance Intention: Do Game Knowledge and Community Size Matter?
    Authors: 蕭丞傑;邱志聖
    Hsiao, Cheng-Chieh;Chiou, Jyh-Shen
    Contributors: 國貿系
    Keywords: Online community;Community position;Continuance intention;Online game;Game knowledge;Community size
    Date: 2012.09
    Issue Date: 2014-06-25 17:12:45 (UTC+8)
    Abstract: This study attempts to investigate how a player's position in an online gaming community leads to his or her continuance intention toward a Massive Multiplayer Online Game (MMOG) from the perspective of social capital theory. Using subjective and objective data collected from 340 players in a representative MMOG, our results reveal that community position significantly affects community trust and perceived social value, which in turn positively influence MMOG continuance intention. Furthermore, this study provides support for the moderating effects of game knowledge and community size on the proposed model. This study concludes with research limitations and theoretical and managerial implications.
    Relation: Information & Management, 49(6), 292-300
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.im.2012.09.002
    DOI: 10.1016/j.im.2012.09.002
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

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