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    显示项目1-25 / 5405. (共217页)
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    日期题名作者
    2024-02 Embracing Green: Luxury Brands’ Advertising for Electric Vehicles 朴星俊; 魏筱; Park, Sungjun (Steven); Wei, Xiao; Liang, Yi Shin
    2024-02 Virtual Influencers: Does Self-Image Congruence with Consumers Matter? 朴星俊; Park, Sungjun (Steven); Lee, Chia-Chi (Maggie)
    2024-02 Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT) 朴星俊; Park, Sungjun (Steven); Dinh, Cong-Minh; Chen, Yen-Yu; Ban, Mai Pham Xuan; Liao, Ching-Wei
    2024-01 When culture matters: Using compliments and complaints to define and influence Chinese patients’ satisfaction 許書瑋; Hsu, Ryan Shuwei; Stanworth, James O.; Stanworth, Peter A.; Kemp, Janet M.; Tzen, Rebecca; Wu, Hsin-Hung
    2024-01 策略管理講義 司徒達賢
    2024 全通路零售之顧客體驗與投入研究:因果路徑與調節效果之探討 黃韋仁; Huang, Wei-Jen
    2023-12 「施恩」與「報恩」：仁慈領導的回顧與展望 林姿葶; 林昱錡; 簡忠仁; Lin, Tzu-Ting; Lin, Yu-Chi; Chien, Chung-Jen
    2023-12 Becoming a mother: A role learning perspective on the use of online community resources to facilitate a life-role transition 白佩玉; Pai, Peiyu
    2023-12 Inter-firm Ties as the Boundary of Institutional Harshness and Propensity to Internationalize 衛如祈; Visita, Luksi; Huang, Kuo-Feng
    2023-12 Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products 朴星俊; Park, Sungjun (Steven); Wei, Xiao; Lee, Heejung
    2023-12 Exploring the complement of organizational capabilities on internationalization: the role of artificial intelligence and dynamic managerial capabilities 陳怡安; Chen, Yi-An; Huang, Kuo-Feng
    2023-11 Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers 李嘉綺; Lee, Chia-Chi; Sawang, Sukanlaya; Chou, Cindy Yunhsin; Vighnesh, Nanjangud Vishwanath; Chandrashekar, Deepak
    2023-11 Social Media Users’ Information Exposure and Content Sharing in Art and Aesthetics: The Influences of Aesthetic Value and Socioeconomic Status 陳冠儒; Chen, Kuan-Ju
    2023-11 Donations by disaster-afflicted firms and changes in firm value: Self-protection and reputation-building perspectives 謝凱宇; Hsieh, Kai-Yu; Xiao, Ping; Bao, Weining
    2023-10 Institutional shareholders, proxy advisor recommendation, and vote outcomes in shareholder meetings 陳嬿如; 傅浚映; Chen, Yenn-Ru; Dubois, Edouard; McGinty, Sean; Uchida, Konari; Fu, Jyun-Ying
    2023-10 Humane orientation, work-family conflict, and positive spillover across cultures 曹銀愛; Cho, Eunae
    2023-09 大苑子成長策略：擴展分店或發展瓶裝果汁？ 黃國峯; 陳怡安; 邱瑞堂; Huang, Kuo-feng; Chen, Yi-an; Chiu, Jui-tang
    2023-09 Effect of guide playfulness on the authenticity perception and place attachment of tourists: A cross-level analysis of indigenous tourism of Tsou in Taiwan 陳姿伃; Chen, Tzu-Yu; Cheng, Tien-Ming; Chang, Shu-Feng
    2023-08 Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement 朴星俊; Park, Sungjun Steven
    2023-08 The Substitute Role of Reputation on Firm Survivability: The Resource-Based View Perspective 昂慧; Sallatu, Mohammad Afif; Huang, Kuo-Feng
    2023-08 Taking a motivation-ability-opportunity (mao) model approach to understand consumer financial literacy, decision making and financial wellbeing: findings from an in-depth interview study with cross generational Taiwanese consumers 朱怡亭
    2023-08 When less may be more: A dyadic view of franchise contracts 郭曉玲; Guo, Shiau-Ling
    2023-08 Service Innovation in the IT Service Industry: Social Influence and Relationship Exchange Perspectives Zhong, Jun-yu; Hsieh, Yu-cheng; Pai, Peiyu; Lin, Ting-ling; 鍾君宇; 謝友甄; 白佩玉; 林婷鈴
    2023-08 Does Litigation Risk Change CEOs’ Tournament Incentives to Withhold Bad News? 傅浚映; Fu, Jyun-Ying; Chen, Yenn-Ru; Weng, Chia-Hsiang
    2023-08 How Does Outward FDI Account for Innovation Performance? The Mediation Role of Knowledge Search 傅浚映; Fu, Jyun-Ying; Tan, Danchi; Su, Weichieh

    显示项目1-25 / 5405. (共217页)
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