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    Showing items 1-50 of 5404. (109 Page(s) Totally)
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    DateTitleAuthors
    2024-02 Embracing Green: Luxury Brands’ Advertising for Electric Vehicles 朴星俊; 魏筱; Park, Sungjun (Steven); Wei, Xiao; Liang, Yi Shin
    2024-02 Virtual Influencers: Does Self-Image Congruence with Consumers Matter? 朴星俊; Park, Sungjun (Steven); Lee, Chia-Chi (Maggie)
    2024-02 Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT) 朴星俊; Park, Sungjun (Steven); Dinh, Cong-Minh; Chen, Yen-Yu; Ban, Mai Pham Xuan; Liao, Ching-Wei
    2024-01 When culture matters: Using compliments and complaints to define and influence Chinese patients’ satisfaction 許書瑋; Hsu, Ryan Shuwei; Stanworth, James O.; Stanworth, Peter A.; Kemp, Janet M.; Tzen, Rebecca; Wu, Hsin-Hung
    2024-01 策略管理講義 司徒達賢
    2024 全通路零售之顧客體驗與投入研究:因果路徑與調節效果之探討 黃韋仁; Huang, Wei-Jen
    2023-12 「施恩」與「報恩」：仁慈領導的回顧與展望 林姿葶; 林昱錡; 簡忠仁; Lin, Tzu-Ting; Lin, Yu-Chi; Chien, Chung-Jen
    2023-12 Becoming a mother: A role learning perspective on the use of online community resources to facilitate a life-role transition 白佩玉; Pai, Peiyu
    2023-12 Inter-firm Ties as the Boundary of Institutional Harshness and Propensity to Internationalize 衛如祈; Visita, Luksi; Huang, Kuo-Feng
    2023-12 Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products 朴星俊; Park, Sungjun (Steven); Wei, Xiao; Lee, Heejung
    2023-12 Exploring the complement of organizational capabilities on internationalization: the role of artificial intelligence and dynamic managerial capabilities 陳怡安; Chen, Yi-An; Huang, Kuo-Feng
    2023-11 Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers 李嘉綺; Lee, Chia-Chi; Sawang, Sukanlaya; Chou, Cindy Yunhsin; Vighnesh, Nanjangud Vishwanath; Chandrashekar, Deepak
    2023-11 Social Media Users’ Information Exposure and Content Sharing in Art and Aesthetics: The Influences of Aesthetic Value and Socioeconomic Status 陳冠儒; Chen, Kuan-Ju
    2023-11 Donations by disaster-afflicted firms and changes in firm value: Self-protection and reputation-building perspectives 謝凱宇; Hsieh, Kai-Yu; Xiao, Ping; Bao, Weining
    2023-10 Institutional shareholders, proxy advisor recommendation, and vote outcomes in shareholder meetings 陳嬿如; 傅浚映; Chen, Yenn-Ru; Dubois, Edouard; McGinty, Sean; Uchida, Konari; Fu, Jyun-Ying
    2023-10 Humane orientation, work-family conflict, and positive spillover across cultures 曹銀愛; Cho, Eunae
    2023-09 大苑子成長策略：擴展分店或發展瓶裝果汁？ 黃國峯; 陳怡安; 邱瑞堂; Huang, Kuo-feng; Chen, Yi-an; Chiu, Jui-tang
    2023-09 Effect of guide playfulness on the authenticity perception and place attachment of tourists: A cross-level analysis of indigenous tourism of Tsou in Taiwan 陳姿伃; Chen, Tzu-Yu; Cheng, Tien-Ming; Chang, Shu-Feng
    2023-08 Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement 朴星俊; Park, Sungjun Steven
    2023-08 The Substitute Role of Reputation on Firm Survivability: The Resource-Based View Perspective 昂慧; Sallatu, Mohammad Afif; Huang, Kuo-Feng
    2023-08 Taking a motivation-ability-opportunity (mao) model approach to understand consumer financial literacy, decision making and financial wellbeing: findings from an in-depth interview study with cross generational Taiwanese consumers 朱怡亭
    2023-08 When less may be more: A dyadic view of franchise contracts 郭曉玲; Guo, Shiau-Ling
    2023-08 Service Innovation in the IT Service Industry: Social Influence and Relationship Exchange Perspectives Zhong, Jun-yu; Hsieh, Yu-cheng; Pai, Peiyu; Lin, Ting-ling; 鍾君宇; 謝友甄; 白佩玉; 林婷鈴
    2023-08 Does Litigation Risk Change CEOs’ Tournament Incentives to Withhold Bad News? 傅浚映; Fu, Jyun-Ying; Chen, Yenn-Ru; Weng, Chia-Hsiang
    2023-08 How Does Outward FDI Account for Innovation Performance? The Mediation Role of Knowledge Search 傅浚映; Fu, Jyun-Ying; Tan, Danchi; Su, Weichieh
    2023-08 The influences of employer brand personality and differentiation on recruitment outcomes 蔡維奇; Tsai, Wei-Chi; Wu, Hsu-Chu; Gong, Tian-Jyun
    2023-08 From under-institutionalized to self-guided liminality: The role of situational meaning-making 許書瑋; Hsu, Shuwei; Gao, Jennifer Hui-Han
    2023-07 Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention 陳冠儒; 巫柏翰; Chen, Kuan-Ju; Wu, Po-Han
    2023-07 The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: an abstract 朴星俊; Park, Sungjun Steven; Chiang, Yu Heng Lawrence; Chang, Chia-Yang
    2023-07 Exploring the Impact of Digital Technology Resources on SME Internationalization- the Moderating Role of Cultural Distance 黃國峯; 陳怡安; Huang, Kuo-Feng; Chen, Yi-An
    2023-07 Investigating the interplay between international experience and firm signals in export: integrating the RBV with the signaling theory 黃國峯; 思駿; Huang, Kuo-Feng; Tsalits, Aktsar Hamdi
    2023-07 Understanding the pandemic-related market segmentation: A case study of Taiwanese consumers 李嘉綺
    2023-06 CEO Turnover and Firm Innovation: The Role of Supply Chain Knowledge 洪叔民; Horng, Shwu-Min; Chao, Chia-Ling; Chang, Yi-Fu Yu, Yuan-Yao
    2023-06 Measurement equivalence/invariance across groups, time, and test formats 胡昌亞; Hu, Changya; Pellegrini, Ekin K.; Cheung, Gordon W.
    2023-06 結構方程模型 胡昌亞
    2023-06 It’s All about Timing: Captive Targeting through Mobile Ads 朴星俊; Park, Sungjun (Steven); Hong, Jinpyo; Im, Il
    2023-05 Do work stressors relate to social support provision? An actor-partner interdependent model among dual-earner couples 曹銀愛; Cho, Eunae; Chariatte, Cyril; Meier, Laurenz L.
    2023-04 Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers 朴星俊; Park, Sungjun (Steven); Kim, Jong Min; Ma, Haoxiang
    2023-04 Closing the Revolving Door: What If Board Political Connections Are Permanently Broken? 傅浚映; Fu, Jyun-Ying; Sun, Pei
    2023-04 Punitive switching costs and behavioral responses in the context of contractual services 玎公明; Dinh, Cong-Minh; Chuang, Yi-Fei; Lu, Wei-Min
    2023-03 Antecedents of Internationalization of Taiwanese SMEs: A Resource-Based View 陳怡安; 黃國峯; 郭曉玲; Chen, Yi-An; Huang, Kuo-Feng; Guo, Shiau-Ling
    2023-03 The governance implication of the geographic concentration of franchise activities for franchise relationships 郭曉玲; Guo, Shiau-Ling
    2023-03 How to create the sustainable label in hotel management from the perspective of TPB? The roles of CSR fit and CSR authenticity 陳冠儒; Chen, Kuan-Ju; Chen, Tzu-Yu
    2023-03 “Take a break!”: A qualitative study of shift-duty police officers’ on-the-job breaks 曹銀愛; Cho, Eunae; Toh, Shi Min
    2023-02 Can we serve both God and Money? The role of indirect appeal and its limitation 朴星俊; Park, Sungjun (Steven); Kang, Jin-Su; Markman, Gideon
    2023-02 Does language shape the mind? Linguistic fluency and perception of service quality 朴星俊; Park, Sungjun (Steven); Kim, Jong Min
    2023-01 Customer concentration and corporate charitable donations: Evidence from China 傅浚映; Fu, Jyun-Ying
    2023-01 How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations 朴星俊; 玎公明; Park, Sungjun (Steven); Dinh, Cong-Minh
    2023 高永續工作系統：推動ESG的策略性人力資源管理新典範 田錦宏; Tyan, Jonah
    2023 零售通路數位轉型下，外部行銷、內部行銷、互動行銷與品牌權益之關係 翁玲華; Weng, Ling-Hua

    Showing items 1-50 of 5404. (109 Page(s) Totally)
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