| Reference: | 英文部分
Aaker, David A. and Kevin L. Keller. (1990). Consumer Evaluations. Journal of Marketing, 54(January), pp. 27-41.
Boush, David M. and Barbara Loken. (1991). A Process-Tracing Study of Brand Extension Evaluation. Journal of Marketing Research, 28 (February), pp. 16–28.
Broniarcyk, Susan M. and Joseph W. Alba. (1994). The Importance of the Brand in Brand Extension. Journal of Marketing Research, 31 (May), pp. 214-28.
Brown, Stephen, Robert V. Kozinets, and John F. Sherry Jr. (2003). Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning. Journal of Marketing, 67 (July), pp. 19–33.
Chakravarti, Dipankar, Deborah J. MacInnis, and Kent Nakamoto. (1990). Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies. in Advances in Consumer Research, Vol. 17, M. Goldberg, G. Gorn, and R. Pollay,eds. Ann Arbor, MI: Association for Consumer Research, pp. 910-16.
Cronbach, L. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), pp. 297-334.
Grayson, Kent and Radan Martinec. (2004). Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings. Journal of Consumer Research, 31 (September), pp. 296–312.
John, Deborah Roedder, Barbara Loken, and Christopher Joiner. (1998). The Negative Impact of Extensions: Can Flagship Products Be Diluted? Journal of Marketing, 62 (January), pp. 19–32.
McKnight, D. H., Choudhury, V., &Kacmar, C. (2002). Devleoping and Validating Trust Measures for E-Commerce: A Intergrative Typology. Information Systems Research, 13(3), pp. 334-359.
S. Spiggle, H. T. Nguyen, and M. Caravella. (2012). More than fit: brand extension authenticity. Journal of Marketing Research, vol. 49, pp. 967–983.
Schiffman, L. G. & Kanuk, L. L. (2004). Consumer Behavior. New Jersey: Prentice-Hall Inc.
中文部分
F&F官方網站. (無日期). 取自2014.4.1.http://www.franzandfriends.com.tw/.
文化部文化創意產業推動發展網. (2010年2月3日). 文化創意產業發展法. 取自2013.12.20http://www.cci.org.tw/cci/cci/law_detail.php?c=240&sn=3731.
文化部官方網站. (2014年3月19日). 文化創意產業內容及範圍. 取自2014.6.25.http://www.moc.gov.tw/law.do?method=find&id=264.
林誠長. (2009). 文創產業、文創商品之策略〃計畫〃設計〃開發研究以「台灣老樹根–魔法木工坊」為例. 頁 173-192.
林穎瑄. (2010年3月10日). 文章+創意+產業=. 2013.12.30取自http://castnet.nctu.edu.tw/castnet/article/2342.
林懷民. (2003). 〈先談文化，再說產業—從雲門經驗看台灣表演藝術產業化的可能性. 2003年「全球思考․台灣行動」：文化創意產業國際研討會論文暨會議實錄. 台北: 文化建設委員會.
法藍瓷官方網站. (無日期). 取自2014.1.5.http://www.franzcollection.com.tw/.
邱志聖. (2011). 行銷研究 實務與理論應用 三版. 台北市: 智勝文化.
陳建豪. (2010). 法藍瓷新奢華生意，在揚名中邁向獲利. 遠見雜誌11月號第293期.
陳若蘭. (2011). 台灣表演藝術團體以非營利豬型態經營其發展進程之研究─以現代舞團無門舞集為例.
雲門舞集官方網站. (無日期). 取自2014.1.5http://www.cloudgate.org.tw/cg/.
行政院文化建設委員會. (2010). 文化創意產業發展第二期（97—102 年）第二次修正計畫. |
