政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/67499
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 94586/125118 (76%)
造访人次 : 30547890      在线人数 : 346
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    请使用永久网址来引用或连结此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/67499


    题名: 企業社會責任─金融業案例研究
    Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
    作者: 陳淑蕊
    Chan, Yolanda
    贡献者: 吳文傑
    Wu, Jack
    陳淑蕊
    Chan, Yolanda
    关键词: 社會責任
    金融業
    Social Responsibility
    Financial Industry
    日期: 2013
    上传时间: 2014-07-14 11:35:53 (UTC+8)
    摘要: 企業社會責任─金融業案例研究
    Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility.
    Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics
    參考文獻: 1. Basu, K. and Palazzo, G. (2008). Corporate social responsibility: a process model of sensemaking. The Academy of Management Review, 33, pp. 122–136.
    2. Carroll, A. B. 1979. A three-dimensional conceptual model of corporate social performance.
    3. The Academy of Management Review, 4, pp. 497-505.
    4. Davis, K. 1973. The case for and against business assumption of social responsibilities. The Academy of Management Journal, 16, pp. 312-322.
    5. Frederick, W. C. 1986. Theories of corporate social performance: Much done, more to do.
    6. Working paper, University of Pittsburgh, Graduate School of Business.
    7. Lindgreen, Adam and Swaen, Valérie (2010) Corporate Social Responsibility, International Journal of Management Reviews, 12, pp.1-7
    8. McWilliams, Abagail; Siegel, Donald, (2001) Corporate Social Responsibility: a Theory of the Firm Perspective, The Academy of Management Review, 26, pp. 117-127
    9. Wartick, S. L., & Cochran, P. L. 1985. The evolution of the corporate social performance model. The Academy of Management Review, 10, pp 758-769-.
    10. Wood, Donna J., (1991) Corporate Social Performance Revisited, The Academy of Management Review, 16, pp. 691-718
    11. Zwetsloot, Gerard I J M (2003), From management systems to corporate social responsibility,
    12. Journal of Business Ethics; 44, pp 201-207
    13. http://www.greenpeace.org/taiwan/zh/news/stories/forests/2014/j_and_j_commits/
    14. http://forbesindia.com/blog/the-good-company/the-flag-off-of-csr-rules-india-inc-s-to-do-list-for-compliance-to-section-135/
    15. http://www.otc.org.tw/ch/csr/content/introduction.html
    16. http://www.gvm.com.tw/2014CSR/event.html
    17. http://topic.cw.com.tw/csr/rules-5.aspx
    18. http://csr.moea.gov.tw/main.aspx
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933017
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933017
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    301701.pdf231KbAdobe PDF315检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈