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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/67509

    Title: 企業社會責任─金融業案例研究
    Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
    Authors: 陳淑蕊
    Chan, Yolanda
    Contributors: 吳文傑
    Wu, Jack
    Chan, Yolanda
    Keywords: 社會責任
    Social Responsibility
    Financial Industry
    Date: 2013
    Issue Date: 2014-07-14 14:00:23 (UTC+8)
    Abstract: 企業社會責任─金融業案例研究
    Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility.
    Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101933017
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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