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    题名: 企業社會責任─金融業案例研究
    Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry
    作者: 陳淑蕊
    Chan, Yolanda
    贡献者: 吳文傑
    Wu, Jack
    陳淑蕊
    Chan, Yolanda
    关键词: 社會責任
    金融業
    Social Responsibility
    Financial Industry
    日期: 2013
    上传时间: 2014-07-14 14:00:23 (UTC+8)
    摘要: 企業社會責任─金融業案例研究
    Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility.
    Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics
    參考文獻: 1. Basu, K. and Palazzo, G. (2008). Corporate social responsibility: a process model of sensemaking. The Academy of Management Review, 33, pp. 122–136.
    2. Carroll, A. B. 1979. A three-dimensional conceptual model of corporate social performance.
    3. The Academy of Management Review, 4, pp. 497-505.
    4. Davis, K. 1973. The case for and against business assumption of social responsibilities. The Academy of Management Journal, 16, pp. 312-322.
    5. Frederick, W. C. 1986. Theories of corporate social performance: Much done, more to do.
    6. Working paper, University of Pittsburgh, Graduate School of Business.
    7. Lindgreen, Adam and Swaen, Valerie (2010) Corporate Social Responsibility, International Journal of Management Reviews, 12, pp.1-7
    8. McWilliams, Abagail; Siegel, Donald, (2001) Corporate Social Responsibility: a Theory of the Firm Perspective, The Academy of Management Review, 26, pp. 117-127
    9. Wartick, S. L., & Cochran, P. L. 1985. The evolution of the corporate social performance model. The Academy of Management Review, 10, pp 758-769-.
    10. Wood, Donna J., (1991) Corporate Social Performance Revisited, The Academy of Management Review, 16, pp. 691-718
    11. Zwetsloot, Gerard I J M (2003), From management systems to corporate social responsibility,
    12. Journal of Business Ethics; 44, pp 201-207
    13. http://www.greenpeace.org/taiwan/zh/news/stories/forests/2014/j_and_j_commits/
    14. http://forbesindia.com/blog/the-good-company/the-flag-off-of-csr-rules-india-inc-s-to-do-list-for-compliance-to-section-135/
    15. http://www.otc.org.tw/ch/csr/content/introduction.html
    16. http://www.gvm.com.tw/2014CSR/event.html
    17. http://topic.cw.com.tw/csr/rules-5.aspx
    18. http://csr.moea.gov.tw/main.aspx
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    101933017
    102
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101933017
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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