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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/67654

    Title: 社會企業的雙邊市場模式ー以香港長者安居協會為例
    A Two-Sided Market Model for Social Enterprise: A Case Study of The Senior Citizen Home Safety Association in Hong Kong
    Authors: 張偉德
    Chang,Wei Te
    Contributors: 吳靜吉
    Wu, Jing Jyi
    Chang,Wei Te
    Keywords: 社會企業
    social enterprise
    social innovation
    business model
    two sided market
    Date: 2013
    Issue Date: 2014-07-21 15:48:21 (UTC+8)
    Abstract: 社會創新與社會企業的議題,於2006年穆罕默德.尤努斯博士(Muhammad Yunus)因創辦孟加拉鄉村銀行(Grameen Bank)獲得諾貝爾和平獎後,引起廣泛的關注與討論。鄉村銀行突破傳統銀行的營運觀點,建構了獨特的理念與商業模式,期望建立一個沒有貧窮的社會。但是,世界眾多群起效尤的社會企業,並無法像孟加拉鄉村銀行一樣,在不接受政府補助或外界捐款下,自行達到損益兩平的地步。
    根據個案分析與研究,發現長者安居協會的平台機制設計順利的激發了「跨邊網路外部性效應」與「同邊網路外部性效應 」,讓其平台能自行營運成長,有效的建立規模經濟與範疇經濟的成本結構,近四年來的毛利率高達80%~ 90%。
    Social innovation and social enterprises have risen in popularity since The Nobel Peace Prize was given to Dr. Muhammad Yunus, founder of the Grameen Bank in Bangladesh, in 2006. The Grameen Bank does not follow the operational rules of a traditional bank, rather, hoping to create a society without poverty, the Grameen Bank created its own values and business model. Yet many social enterprises are unable to do the same as the Grameen Bank, as they require donations or subsidies to balance profits and losses.
    Given that social enterprises seem to make breaking even their main target, social entrepreneurs must work to find stable business models with development potential.
    During a field visit to a social enterprise, the author observed that the Senior Citizen Home Safety Association in Hong Kong managed to overcome the difficulty of breaking even, and had naturally developed a two-sided market model. Hence, the first purpose of this research is to understand how the Senior Citizen Home Safety Association built their own business model. Second, a literature review was conducted to distinguish social enterprise business models from traditional models. How many kinds of social enterprise business models are there? Specifically, the following research questions were examined: What is the business model of Senior Citizen Home Safety Association? How does the Senior Citizen Home Safety Association use a two-sided market strategy to plan for future development? How can a two-sided market strategy result in atypical outcomes?
    According to the case study analysis, it was discovered that the Senior Citizen Home Safety Association platform triggered positive cross-side network effects and a same-side network effect. The platform was able to grow independently, leading to a cost structure of economies of scale and scope. Their gross profit margin has been between 80% and 90% over the past four years.
    The Senior Citizen Home Safety Association views social problems from a whole new viewpoint. Rather than view social issues as “problems”, they are conceived of as social resources that have yet to be effectively distributed. We can connect different social resources to form a two-sided market, and then create new social and economic value. This perspective can be adopted when considering how to stimulate social innovation and develop social enterprises in the future.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101359017
    Data Type: thesis
    Appears in Collections:[科技管理與智慧財產研究所] 學位論文

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