Three experiments in naming Chinese characters are presented here to address the relationships between character frequency, consistency, and regularity effects in Chinese character naming. Significant interactions between character consistency and frequency were found across the three experiments, regardless of whether the phonetic radical of the phonogram is a legitimate character in its own right or not. These findings suggest that the phonological information embedded in Chinese characters has an influence upon the naming process of Chinese characters. Furthermore, phonetic radicals exist as computation units mainly because they are structures occurring systematically within Chinese characters, not because they can function as recognized, freestanding characters. On the other hand, the significant interaction between regularity and consistency found in the first experiment suggests that these two factors affect Chinese character naming in different ways. These findings are accounted for within interactive activation frameworks and a connectionist model.