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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/67863
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/67863

    Title: 運用錨定理論於創新服務特色之心理偏好分析
    Anchor-based Psychological Preference Analysis for Attractive Features of New Services
    Authors: 呂威辰
    Lu, Wei Chen
    Contributors: 苑守慈
    Yuan, Soe Tysr
    Lu, Wei Chen
    Keywords: 新服務
    New services
    Service innovation
    Attractive Features
    Date: 2013
    Issue Date: 2014-07-29 16:03:46 (UTC+8)
    Abstract: 在這個商業環境快速變遷以及服務產業竄起的時代,服務創新已然成為所有企業關心的核心議題。然而,現今仍未有清楚地定義使一個服務邁向成功的關鍵因素。在本研究中,我們發現了兩個使得大眾不接受新服務的關鍵問題:第一個是潛在使用者低估了或是沒有察覺到自身對於新服務的需求;第二個是潛在使用者認為服務的內容無法滿足其需求。所以,本研究試著找到具有吸引力的服務特色讓潛在使用者被這些特色吸引而願意給予新服務機會。我們運用錨定理論創建了一心理偏好分析的系統框架以提供一個有效的方式來促進新服務創新。
    Facing the fast-changing trend of the business environment and the rising service sectors, service innovation has become the core issue for all the enterprises. However, the key factors for making new services successful are still not so clear. We have observed two problems existing in new services that prevent them from being accepted by the public: potential users are underestimated or unconscious of the need of a new service and the features of the new service can’t fulfill the users’ needs. Therefore, the anchor-based psychological preference analysis proposed in this study tries to discover the attractive features of new services for making potential users to give them chances. Based on the anchoring effect of mental information – expectation and cognitive bias, we devise an IT artifact that can provide an effective way to facilitate the promotion of new service innovation.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101356008
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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