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An Application of Cumulative Prospect Theory to Appropriate Expectation Positioning of New Service
Wang, Hsi Yun
Yuan, Soe Tysr
Wang, Hsi Yun
Cumulative Prospect Theory
|Issue Date: ||2014-07-29 16:03:57 (UTC+8)|
In the era of service innovation, the question of when to evaluate which innovation services and how to achieve personalized evaluation is still not clear. This is especially true under the situations of uncertainty and risk when it comes to bringing the effectiveness of service innovation promotion and decision making, i.e., for service providers to retain service quality and competitiveness and for service receivers to efficiently and accurately decide whether to try new service. Therefore, an appropriate expectation positioning mechanism proposed in this study aims to collect psychological information from service receivers to make service promotion decisions capable of achieving each stakeholder’s purposes as well as satisfying service receivers, utilizing the psychological information of psychological values and probability weights.
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|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0101356024|
|Data Type: ||thesis|
|Appears in Collections:||[資訊管理學系] 學位論文|
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