English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109951/140887 (78%)
Visitors : 46265703      Online Users : 929
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/68275


    Title: 產地國效應對台灣民眾的影響:以法國紅酒為例
    The impact of `Country of Origin Effect` on purchase intention in Taiwan. The case of French wine
    Authors: 夏桔寧
    Lisa Chamayou
    Contributors: 郭貞
    Kuo Cheng
    夏桔寧
    Lisa Chamayou
    Keywords: country of origin effect
    country image
    counsumer behavior
    Date: 2013
    Issue Date: 2014-08-06 11:48:47 (UTC+8)
    Abstract: 本研究的目的是分析法國國家形象對於台灣葡萄酒消費者對購買葡萄酒意願的影響。在本研究中,我想要介紹法產葡萄酒對於消費者敏感度的概念以及標識影響消費者購買意願的變數。
    Foreign markets are influenced by positive and negative stereotypes that international companies have to know how to play with. Consumer’s behavior towards foreign products can significantly vary from a country to another. Thus it is necessary to study the impact that ‘country-of-origin effect’ has on foreign markets as it plays a key role on the final purchase intention. A positive image of the country of origin facilitates product adoption in foreign market.
    The objective of this research is to analyze the influence of the country image of France on the purchase intention of wine by Taiwanese customers. Throughout this study I want to introduce the notion of consumer’s sensitivity to the French origin of wine and to identify the variables that influence their purchase intention.
    Reference: Adler, N.J., R.Doktor, and S.G.Redding. (1986). From the Atlantic to the Pacific Century: Cross Cultural Management Review.’ Journal of Management. vol. 12, 2:pp. 295-318.
    Ahmed, S. A., d’Astous, A. and S. Zouiten (1993). Personality Variables in the Made-in Concept. in N.G. Papadopoulos and L.A. Heslop, Ed, Product country images: Impact and role in international marketing. New York: International Business Press, 197- 222.
    Bilkey W, and Nes E. (1982). Country-of-Origin Effects on Product Evaluations. Journal of International Business Studies, Vol. 13, Issue 1, pp. 89-100.
    Chih-Kang, W., & Lamb Jr., C. W. (1983). The Impact of Selected Environmental Forces Upon Consumers` Willingness to Buy Foreign Products. Journal Of The Academy Of Marketing Science, 11(1), 71.
    Crawford, J. C., & Lamb Jr., C. W. (1981). Source Preferences for Imported Products. Journal Of Purchasing & Materials Management, 17(4), 28-33.
    Dewald, B. (2003). Wine consumption in Hong Kong. International Journal of Wine Marketing, Vol. 15 No. 1, pp. 54-68.
    Erickson, G. M., Johansson, J. K., & Chao, P. (1984). Image variables in multi- attribute product evaluations: Country-of-origin effects. Journal of Consumer Research. Vol. 11, No. 2, pp. 694-699
    Gaedeke, R. (1973). Consumer attitudes Toward Products `Made In` Developing Countries. Journal Of Retailing, 49(2), 13.
    George Balabanis, Rene Mueller, T.C. Melewar, (2002). The human values’ lenses of country of origin images. International Marketing Review, Vol. 19 pp.582 - 610

    Hofstede, G. (1980). Culture’s Consequences: International Differences in Work Related Values. Beverly Hills: Sage Publishing.
    Johansson, J. K., Douglas, S. P., & Nonaka, I. (1985). Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective. Journal Of Marketing Research (JMR), 22(4), 388-396.
    Johny K. Johansson, Ilkka A. Ronkainen and Michael R. Czinkota (1994) Negative Country of Origin Effects: The Case of the New Russia. Journal of International Business Studies , Vol. 25, No. 1, pp. 157-176

    Koert, v. I., Math, J. J. M. C., & Meulenberg, M. T. G. (2003). The influence of the image of a product`s region of origin on product evaluation. Journal of Business Research, 56(3), 215-226.
    Krishnakumar, Parameswar. (1974). An exploratory Study of the influence of Country of Origin on the product image of Persons from Selected Countries. Ph.D. dissertation, The University of Florida.
    Laroche, M., Papadopoulos, N., Heslop, L., & Bergeron, J. (2003). Effects of subcultural differences on country and product evaluations. Journal Of Consumer Behaviour, 2(3), 232.
    Liefeld, J. P. (2004). Consumer knowledge and use of country-of-origin information at the point of purchase. Journal Of Consumer Behaviour, 4(2), 85-96.

    Min Han, C. C. (1989). Country Image: Halo or Summary Construct? Journal Of Marketing Research (JMR), 26(2), 222-229.
    Nagashima, A. (1970). A comparison of Japanese and US attitudes towards foreign products. Journal of Marketing, Vol 34, No 1, pp 68-74
    Nagashima, A. (1977). A comparative "made in" product image survey among japanese businessmen. Journal of Marketing (Pre-1986)
    Obermiller, C., & Spangenberg, E. (1989). Exploring the Effects of Country of Origin Labels: An Information Processing Framework. Advances In Consumer Research, 16(1), 454-459.
    Papadopoulos, N., & Heslop, L.A. (1993). Product-Country Images: Importance and Role in International Marketing. New York: International Business Press.
    Papadopoulos, N., & Heslop, L. (2002). Country equity and country branding: Problems and prospects. Journal of Brand Management, 9(4), 294-314.
    Pharr, J. M. (2005). Synthesizing country of origin research frome the last decade : Is the concept still salient in an area of global brands? Journal Of Marketing Theory & Practice, 13(4), 34-45.
    Ravi Parameswaran and Attila Yaprak (1987) A Cross-National Comparison of Consumer Research Measures, Journal of International Business Studies , Vol. 18, No. 1, pp. 35-49

    Reierson, Curtis (1966). Are Foreign Products Seen as National Stereotypes? Journal of Retailing. (Fall), 3340.
    Robert A. Peterson and Alain J. P. Jolibert. (1995) A Meta-Analysis of Country Of Origin Effects. Journal of International Business Studies, Vol. 26, No. 4, pp. 883-900
    Samiee, S. (1994). Customer evaluation of products in a global market. Journal of International Business Studies, 25(3), 579.
    Sadrudin A. Ahmed, Alain d`Astous, (1993). Cross-national Evaluation of Made-in Concept Using Multiple Cues. European Journal of Marketing, Vol. 27 Iss: 7, pp.39 - 52

    Schooler R (1971). Bias phenomena attendant to the marketing of foreign goods in the U.S. Journal of International Business Studies, 2, 71-80.
    Schooler, R. D., & Wildt, A. R. (1968). Elasticity of product bias. JMR, Journal of Marketing Research.
    Schooler, R. D. (1965). Product bias in the central american common market. JMR, Journal of Marketing Research.
    Usunier, J. (2006). Relevance in business research: The case of country-of-origin research in marketing. European Management Review, 3(1), 60-73.
    Verlegh, P.W.J. and Steenkamp, J.-B.E.M. (1999). A review and meta-analysis of country-of-origin research. Journal of Economic Psychology, Vol 20, pp 521-546
    Victor V. Cordell (1992) Effects of Consumer Preferences for Foreign Sourced Products, Journal of International Business Studies , Vol. 23, No. 2, pp. 251-269

    Wall M & Heslop L(1986). Consumer attitudes towards Canadian-made versus imported products. Journal of the Academy of Marketing Science, 14 (2), 27-36.
    Description: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    100461022
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100461022
    Data Type: thesis
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

    Files in This Item:

    File SizeFormat
    102201.pdf1395KbAdobe PDF2769View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback