English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 92776/123147 (75%)
Visitors : 26991550      Online Users : 470
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/68331
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/68331

    Title: Collaborative Pricing Model for Bundling Information Goods
    Authors: 張瑋倫;苑守慈
    Contributors: 資管系
    Keywords: collaborative pricing;information goods;bundling
    Date: 2008
    Issue Date: 2014-08-06 14:02:08 (UTC+8)
    Abstract: The information economy engenders consideration of certain issues such as information goods cost/pricing, technology infrastructure, and information policy in the era of knowledge economy. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in the information economy.
    Relation: Journal of Information Science, 34(5), 635-650
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1177/0165551507084632
    DOI: 10.1177/0165551507084632
    Appears in Collections:[資訊管理學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    635650.pdf307KbAdobe PDF874View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback