| Reference: | 一、中文部分
榮泰生 (2007)。 AMOS與研究方法。 台北市：五南。
吳明隆 (2009)。 SPSS操作與應用：問卷統計分析實務。 台北市：五南。
吳明隆 (2009)。 結構方程模式-AMOS的操作與應用。 台北市：五南。
資訊工業策進會 (2011)。 2011臺灣智慧型裝置持有與服務使用行為調查報告 (編號：978-986-03-0186-1)。 台北市：經濟部技術處。
張博亭 (2012)。 Google調查:台灣人很愛裝App。 聯合新聞網。 檢索日期：2012年11月8日。 網址：http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=422828#ixzz2GifjDyMx
鄭緯筌 (2011)。 會員卡不死，只是電子化。 數位時代。 檢索日期：2012年08月12日。 網址：http://www.bnext.com.tw/article/view/cid/119/id/17137
范詠軒 (2012)。 亞馬遜搶客 推手機比價App。 世界新聞網。 檢索日期：2012年08月12日。 網址：http://www.worldjournal.com/view/full_living/17013902/article-%E7%B2%BE%E6%89%93%E7%B4%B0%E7%AE%97%E3%80%8B%E4%BA%9E%E9%A6%AC%E9%81%9C%E6%90%B6%E5%AE%A2-%E6%8E%A8%E6%89%8B%E6%A9%9F%E6%AF%94%E5%83%B9App?instance=usliving
Google行動上網及趨勢的調查出爐！。 (2011)。 MSN 3C情報網。 檢索日期：2012年08月12日。 網址：http://3c.msn.com.tw/article/1101062262/1
陳怡如 (2013)。 Google發表2013年第一季智慧型手機使用調查，台灣依賴度居亞太區之冠。 數位時代。 檢索日期：2013年12月01日。 網址：http://www.bnext.com.tw/article/view/id/28915
二、英文部分
Ainslie, A., & Rossi, P.E. (1998). Similarities in choice behavior across product categories. Marketing Science, 17(2), 91-106.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior, In J. Kuhl, & J. Beckmann (Eds), Action-control: From cognition to behavior, (pp. 11-39). Heidelberg, Germany: Springer.
Ajzen, I. (2002). Constructing a theory of planned behavior questionnaire: Conceptual and methodological considerations.
An, T. H. & Wen, T. C. (2004). The effect of consumer participation on price sensitivity. The Journal of Consumer Affairs, 38(2), 282-296.
Au, Y. A., & Kauffman, R. J. (2008). The economics of mobile payments: Understanding stakeholder issues for an emerging financial technology application. Electronic Commerce Research and Applications, 7(2), 141-164.
Anders, G. (1998). Cybersqueeze: Comparison shopping is the web`s virtue—unless you`re a seller. Wall Street Journal, July 23, Al.
Baldwin, B. (1989). A primer in the use and interpretation of structural equation models. Measurement and Evaluation in Counseling and Development, 22, 100-112.
Bandura, A. (1977). Social learning theory. New York, NY: General Learning Press.
Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist, 37, 122-147.
Bandura, A. (1986). Social foundations of thought and action. Englewood Cliffs, NJ: Prentice-Hall.
Barone, M. J., Manning, K. C., & Miniard, P. W. (2004). Consumer response to retailers` use of partially comparative pricing. Journal of Marketing, 68(3), 37-47.
Basuroy, S., Chatterjee, S., & Ravid, S. A. (2003). How critical are critical reviews? The box office effects of film critics, star power, and budgets. Journal of Marketing, 67(4), 103-117.
Benartzi, S., & Thaler, R. H. (1995). Myopic loss aversion and the equity premium puzzle. Quarterly Journal of Economics, 110(1), 73-92.
Bentler, P. M. (1992). On the fit of models to covariances and methodology to the Bulletin. Psychological Bulletin, 112, 400-404.
Boulding, W., Lee, E., & Staelin, R. (1994). Mastering the mix: Do advertising, promotion, and sales force activities lead to differentiation. Journal of Marketing Research, 31(2), 159-172.
Camerer, C. F., Babcock, L., Loewenstein, G., & Thaler, R. (1997). Labor supply of New York City cabdrivers: One day at a time. Quarterly Journal of Economics, 112(2), 407-441.
Camerer, C. F. (2005). Three cheers—psychological, theoretical, empirical—for loss aversion. Journal of Marketing Research, 42(2), 129-133.
Cooper, D. R., & Schindler, P. S. (2006). Business research methods (9th ed.). New York, NY: McGraw-Hill.
Copeland, M. T. (1923). Relation of consumers’ buying habits to marketing methods. Harvard Business Review, 1(3), 282-289.
Compeau, D. R., & Higgins, C. A. (1995). Computer self-efficacy: Development of a measure and initial test. MIS Quarterly, 19(2), 189-211.
Cyr, D., Head, M., & Ivanov, A. (2006). Design aesthetics leading to m-loyalty in mobile commerce. Information & Management, 43(8), 950-963.
Dahlberg, T., Mallat, N., Ondrus, J., & Zmijewska, A. (2008). Past, present and future of mobile payments research: A literature review. Electronic Commerce Research and Applications, 7(2), 165-181.
Darby, M. R., & Karni, E. (1973). Free competition and the optimal amount of fraud. Journal of Law and Economics, 16, 67-86.
Donthu, N., & Gilliland, D. (1996). Observations: The infomercial shopper. Journal of Advertising Research, 36(2), 69-76.
Einhorn, H. J., Hogarth, R. M. (1981). Behavioral decision theory: Processes of judgment and choice. Annual Review of Psychology, 32, 53-88.
Emory, F. (1970). Some psychological aspects of price. In B. Taylor & G. Wilbro (Eds.), Pricing strategy (pp. 98-111).
Etzel, M. J., Walker, B. J., & Stanton, W. J. (2004). Marketing (13th ed.). Boston, MA: McGraw-Hill.
Ferris, P., Oliver, M. J., & DeKluyver, C. (1989). The relationship between distribution and market share. Marketing Science, 8(2), 107-127.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gatignon, H. (1984). Toward a methodology for measuring advertising copy effects. Marketing Science, 3(4), 308-326.
Gerbing, D. W., & Anderson, J. C. (1992). Monte Carlo evaluations of goodness of fit indices for structural equations models. Sociological Methods and Research, 21(2), 132-160.
Goldsmith, R. E., & Newell, S. J. (1997). Innovativeness and price sensitivity: Managerial, theoretical and methodological issues. Journal of Product & Brand Management, 6, 163-174.
Goldsmith, R. E., Kim, D., Flynn, L. R., & Kim, W.-M. (2005). Price sensitivity and innovativeness for fashion among Korean consumers. The Journal of Social Psychology, 145(5), 501-508.
Goldsmith, R. E., Flynn, L. R., & Kim D. (2010). Status consumption and price sensitivity. Journal of Marketing Theory and Practice, 18(4), 323-338.
Gove, A. (1999). Margin of error: Internet retailers ponder a world of zero gross profit margins. Red Herring (February), 140.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis. Pearson, NJ: Pearson Education Inc.
Hardie, B. G. S., Johnson, E. J., & Fader, P. S. (1993). Modeling loss aversion and reference dependence effects on brand choice. Marketing Science, 12(4), 378-394.
Hassinen, M., Hyppönen, K., & Trichina, E. (2008). Utilizing national public-key infrastructure in mobile payment systems. Electronic Commerce Research and Applications, 7(2), 214-231.
Hinkin, T. R. (1998). A brief tutorial on the development of measures for use in survey questionnaires. Organizational Research Methods, 1(1), 104-121.
Holbrook, M. B., & Howard, J. A. (1977). Frequently purchased nondurable goods and services. In R. Ferber (Ed.), Selected aspects of consumer behavior (pp. 189-222). Washington, DC: National Science Foundation.
Huber, J., Holbrook, M. B., & Kahn, B. (1986). Effects of competitive context and of additional information on price sensitivity. Journal of Marketing Research. 23(3), 250-260.
Jahangir, N., Shil, S., & Parvez, N. (2008). Factors influencing customers’ willingness to buy in the context of PC peripherals. Journal of Behavioural Sciences, 18(1-2), 41-52.
Johnson, E. J., & Goldstein, D. (2003). Do defaults save lives? Science, 302, 1338-1339.
Jöreskog, K. G., & Sörbom, D. (1992). LISEREL: A guide to the program and applications. (3rd ed). Chicago: Scientific Software International, Inc.
Kalra, A., & Goodstein, R. C. (1998). The impact of advertising positioning strategies on consumer price sensitivity. Journal of Marketing Research, 35(2), 210-224.
Kahneman, D., & Lovallo, D. (1993). Timid choices and bold forecasts: A cognitive perspective on risk taking. Management Science, 39(1), 17-31.
Kahneman, D., & Tversky, T. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-291.
Kardes, F. R. (1994). Consumer judgment and decision processes. In R. S. Wyer & T. K. Srull (Eds.), Handbook of social cognition (Vol. 2, pp. 399-466).
Kaul, A., & Wittink, D. R. (1995). Empirical generalizations about the impact of advertising on price sensitivity and price. Marketing Science, 14(3), 151-160.
Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9th ed.). Englewood Cliffs, NJ: Prentice-Hall.
Kotler, P. (2003). Marketing management (11th ed.). Upper Saddle River, NJ: Prentice Hall.
Kuttner, R. (1998). The net: A market too perfect for profits. Business Week (May 11), 20.
Levine, T. (1997). Commitment to learning: effects of computer experience, confidence and attitudes. Journal of Research on Computing in Education, 16(1), 83-105.
Lichtenstein, D., Blonch, D., & Black, W. (1988). Correlates of price acceptability. Journal of Consumer Research, 15(2), 243-252.
Lin, H.-H., & Wang, Y.-S. (2006). An examination of the determinants of customer loyalty in mobile commerce contexts. Information & Management, 43(3), 271-282.
Link, F. (1997). Diffusion dynamics and the pricing of innovations. PhD thesis, Lund University, Lund.
Liu, H.-W., Huang, H.-C., & Lin, Y.-L. (2009). Asymmetric effect of distribution intensity on marketing performance: The moderating role of brand awareness. Asia Pacific Management Review, 14(3), 251-262.
Lu, H.-P., & Su, Y.-J. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442-458.
Lu, Y., Zhang, L., & Wang, B. (2009). A multidimensional and hierarchical model of mobile service quality. Electronic Commerce Research and Applications, 8(5), 228-240.
MacCallum, R. C., & Hong, S. (1997). Power analysis in covariance structure modeling using GFI and AGFI. Multivariate Behavioral Research, 32, 193-210.
Markowitz, H. (1952). The utility of wealth. Journal of Political Economy, 60(2), 151-158.
Mazumdar, T. & Monroe, K. B. (1992). Effects of inter-store and in-store price comparisons on price recall accuracy and confidence. Journal of Retailing, 68(1), 66-89.
Mitra, A., & Lynch Jr., J. G. (1995). Toward a reconciliation of market power and information theories of advertising effects on price elasticity. Journal of Consumer Research, 21(4), 644-659.
Mittal, V., Ross, W. T. Jr., & Baldasare, P. M. (1998). The asymmetric impact of negative and positive attribute-level performance on overall satisfaction and repurchase intentions. Journal of Marketing, 62(1), 33-47.
Nagle, T. T. (1987). The strategy and tactics of pricing: A guide to profitable decision making. Englewood Cliffs, NJ: Prentice Hall.
Nelson, P. J. (1970). Information and consumer behavior. Journal of Political Economy, 82(4), 311-329.
Norton, S. W., & Norton, J. W. (1988). An economic perspective on the information content of magazine advertisements. International Journal of Advertising, 7(2), 138-148.
Quelch, J. A., & Klein, L. R. (1996). The internet and international marketing. Sloan Management Review, 37(3), 60-75.
Ratchford, B. T. (1987). New insights about the FCB grid. Journal of Advertising Research, 27(4), 24-38.
Rick, S. (2011). Losses, gains, and brains: Neuroeconomics can help to answer open questions about loss aversion. Journal of Consumer Psychology, 21(4), 453-463.
Samuelson, W., & Zeckhauser, R. (1988). Status quo bias in decision making. Journal of Risk and Uncertainty, 1(1), 7-59.
Sirvanci, M. B. (1993). An empirical study of price thresholds and price sensitivity. Journal of Applied Business Research, 9(2), 43-49.
Smith, A. (2012). Nearly half of American adults are smartphone owners. Pew Research Center. Retrieved September 10, 2012, from http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx
Smith, D. C., & Park, C. W. (1992). The effects of brand extensions on market share and advertising efficiency. Journal of Marketing Research, 29(3), 296-313.
Steiger, J. H. (1990). Structural model evaluation and modification: An interval estimation approach. Multivariate Behavioral Research, 25, 173-180.
Torkzadeh, G., & Koufteros, X. (1994). Factorial validity of a computer self-efficacy scale and the impact of computer training. Educational and Psychological Measurement, 54(3), 813-821.
Tucker, S. (1966). Pricing for higher profit: Criteria, method, applications. New York, NY: McGraw-Hill.
Tversky, A., & Kahneman, D. (1991). Loss aversion in riskless choice: A reference dependent model. Quarterly Journal of Economics, 106(4), 1040-1061.
Wakefield, K. L., & Inman, J. J. (2003). Situational price sensitivity: The role of consumption occasion, social context and income. Journal of Retailing, 79(4), 199-212.
Winer, R. S. (1986). A reference price model of brand choice for frequently purchased products. Journal of Consumer Research, 13(2), 250-256.
Yuan, Y., Archer, N., Connelly, C. E., & Zheng, W. (2010). Identifying the ideal fit between mobile work and mobile work support. Information & Management, 47(3), 125-137. |
