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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/69213

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/69213

Title:	醫療禮賓服務公司創業計畫 Business Plan for a Medical Concierge Service Company
Authors:	林辉凌 Lim, Hwee Leng
Contributors:	吳文傑 Wu, Jack 林辉凌 Lim, Hwee Leng
Keywords:	醫療旅遊個人化旅行附加價值品質保健 Medical Tourism Personalized Trip Value-Add Quality Healthcare
Date:	2013
Issue Date:	2014-08-25 15:18:25 (UTC+8)
Abstract:	醫療禮賓服務公司創業計畫 There is an increase group of affluent and high net-worth personal in China and other growing region where the affordable are looking to seek better treatment and more advance care. This is especially true where many of those has little confident either in they own medical system or prefer seeking other alternative for certain treatments that might not available in their own country. Our business is focus in delivery special and personalize medical tourism planning services for this unique group of customer. Though we targeting several similar markets but in this plan, we will focus on China. The plan explained how we create new business niche using the unique demographic of Singapore and key strengths of our team structure and utilized the fact that Singapore has the highest reputation as one of the best medical hub in Asia. Our medical concierge services target to provide our customer with the best care and best services they can get during their stay in Singapore with their treatment and for their. Our goal is to ensure that they are under the best care equivalent to the service often relates to a 5 star concierge services during their entire stay. In the plan we will cover an overview of current trends in Medical tourism and the decisions on Singapore as our based. We will also elaborate the structure of our business on how we are capitalized the advantage of the environment to support our plan
Reference:	• Wikipedia- Definition of Medical Tourism http://en.wikipedia.org/wiki/Medical_tourism • MTA Medical Tourism Association http://www.medicaltourismassociation.com/en/research-and-surveys.html • Healthcare in Singapore http://www.edb.gov.sg/content/edb/en/industries/industries/healthcare.html • 浙江 http://en.wikipedia.org/wiki/Zhejiang • People’s daily online http://english.people.com.cn/200601/30/eng20060130_239357.html • Medical Singapore http://www.medicalsingapore.com/ • Focus Singapore: http://www.focussingapore.com/singapore-tourism/medical-tourism.html • Economic Board of Development - http://www.edb.gov.sg/content/edb/en.html • Patients By Boards: http://www.patientsbeyondborders.com/singapore • Medical Tourism: http://www.medical-tourism.com/country/singapore.html • Health Base: https://www.healthbase.com/hb/pages/medical-tourism-in-singapore.jsp • Citytour.com http://citytours.sg/medical_tourism/medical_tourism.html • AsiaMedicalTourismhttp://www.asiasmedicaltourism.com/medical-tourism/medical-tourism-singapore.html • http://www.managementparadise.com/forums/service-sector-management-s-s-m/6600-medical-tourism-ppt.html • Smart Travel Asia: http://www.smarttravelasia.com/MedicalTourism.htm • Medical Tourism: http://www.medicaltourism.co/ • Medical Tourism Magazine http://www.medicaltourismmag.com/ • http://www.asiasmedicaltourism.com/ • Asia Weekly http://www.chinadailyasia.com/business/2013-08/16/content_15083337.html • CNBC News- http://www.cnbc.com/id/101487998/page/6 • BBC News- http://www.bbc.co.uk/news/business-12889648Taiwan taps China for lucrative medical tourism market
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 98933040 102
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0098933040
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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