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    政大機構典藏 > 商學院 > 會計學系 > 學位論文 >  Item 140.119/70321
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/70321


    Title: 領先廠商與追隨廠商之創新策略分析
    Leading Companies’ and Followers’ Innovation Activities
    Authors: 陳昱安
    Chen, Yu An
    Contributors: 詹凌菁
    陳昱安
    Chen, Yu An
    Keywords: 專利
    經營績效
    動態競爭
    Patent
    Operating Performance
    Dynamic Competitive
    Date: 2011
    Issue Date: 2014-10-01 13:42:17 (UTC+8)
    Abstract: 本研究使用中國大陸製藥工業之上市公司及部分非上市公司1999年至2010年之財務與非財務資訊做為樣本觀察值,探討研發密集度在企業競爭與經營績效中所扮演的角色,研究結果顯示企業專利佔有率與經營績效具有顯著正向關係,而企業專利佔有率的變動數與企業產值排名的變動情形亦呈現顯著正向關係,顯示研發密集度與企業競爭優勢息息相關。本研究並以前項結果作為基礎,進一步分析產業內績效領先企業群專利佔有率異常上升時,競爭企業是否會透過提升研發密集度或是行銷支出密集度來做為因應,而研究結果指出領先企業群之專利佔有率異常上升時,會導致研發密集度較高的企業異常提升其研發密集度,並導致研發密集度較低的小型企業大幅提升行銷支出。本研究結論專利對企業經營績效具有正向影響,並能替企業帶來競爭優勢,同時企業亦將專利視為競爭優勢之主體,對於競爭者的專利策略會予以因應。本研究建議企業在形成策略時,應綜合考量產業結構、核心資源以及競爭者的競爭性行為或可能的回應。
    The present study investigates the role of granted patents in determining industry competition and operating performance. The sample consists of Chinese public and private companies in the pharmaceutical industry from 1999 to 2010. The findings show that the quantity of patent is positively associated with operating performance and that the change of patent count is also positively associated with the ranking of market share. Moreover, the results show that the change of patent counts of leading companies has a positive impact on followers’ innovation activities and marketing activities. Overall, the evidence suggests that patent plays an important role in company competition and that companies response to the R&D(patent)strategy of their competitors in the market.
    Reference: 中文部分
    林豪傑、喬友慶與侯勝宗,2008,動態競爭策略探微,台北: 智勝文化事業有限公司
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    周江燕,2012,研發投入與企業經營績效之相關性研究,工業技術經濟期刊
    溫士賢,2002,研發、廣告與人力支出和企業價值之關聯性探討- 以台灣上市櫃企業為例,國立台灣大學會計系碩士論文
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    英文部分
    (BOOK)
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    (Journal paper)
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    Description: 碩士
    國立政治大學
    會計研究所
    99353037
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0993530371
    Data Type: thesis
    Appears in Collections:[會計學系] 學位論文

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