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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/70601
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/70601

    Title: Blog learning: effects of users’ usefulness and efficiency towards continuance intention
    Authors: 湯宗益
    Tang, Jeung-tai E.;Tang, Tzung-I;Chiang, Chi-Hui
    Contributors: 資管系
    Keywords: blog learning;continuance intention;expectation-confirmation model;experiential learning;perceived self-efficacy
    Date: 2014.01
    Issue Date: 2014-10-15 14:44:03 (UTC+8)
    Abstract: Web-based learning is ubiquitous. The blog is a learning channel where learners acquire useful knowledge, to use in specific situations or in dealing with issues. These benefits may stimulate learning motivation for learners. Whether each blog learner can effectively enhance continuance learning intentions is a valuable research issue. Hence, this study proposes an extended expectation–confirmation model (ECM) that explicitly incorporates experiential learning, perceived self-efficacy, and perceived usefulness to examine blog continuance learning behavioural intentions. A survey of 318 bloggers provides strong support for the extended model. Results of the study show that these variables have a strong effect on satisfaction. This study demonstrates the blog as a good learning platform, and provides implications and recommendations resulting from the study.
    Relation: Behaviour & Information Technology, 33(1), 36-50
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1080/0144929X.2012.687772
    DOI: 10.1080/0144929X.2012.687772
    Appears in Collections:[資訊管理學系] 期刊論文

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