政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/70628
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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/70628


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    题名: Dynamic Pricing and Warranty Policies for Products with Fixed lifetime
    作者: 唐揆
    Tang, Kwei
    贡献者: 企管系
    关键词: Dynamic pricing;Dynamic warranty;Risk aversion
    日期: 2009.08
    上传时间: 2014-10-16 17:52:29 (UTC+8)
    摘要: We consider a repairable product with known market entry and departure times. A warranty policy is offered with product purchase, under which a customer can have a failed item repaired free of charge in the warranty period. It is assumed that customers are heterogeneous in their risk attitudes toward uncertain repair costs incurred after the warranty expires. The objective is to determine a joint dynamic pricing and warranty policy for the lifetime of the product, which maximizes the manufacturer’s expected profit. In the first part of the analysis, we consider a linearly decreasing price function and a constant warranty length. We first study customers’ purchase patterns under several different pricing strategies by the manufacturer and then discuss the optimal pricing and warranty strategy. In the second part, we assume that the warranty length can be altered once during the product lifetime in developing a joint pricing and warranty policy. Numerical studies show that a dynamic warranty policy can significantly outperform a fixed-length warranty policy.
    關聯: European Journal of Operational Research, 196(3), 940-948
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1016/j.ejor.2008.04.014
    DOI: 10.1016/j.ejor.2008.04.014
    显示于类别:[企業管理學系] 期刊論文

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