政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/70628
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 88266/117736 (75%)
造訪人次 : 23393013      線上人數 : 159
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/70628
    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/70628


    題名: Dynamic Pricing and Warranty Policies for Products with Fixed lifetime
    作者: 唐揆
    Tang, Kwei
    貢獻者: 企管系
    關鍵詞: Dynamic pricing;Dynamic warranty;Risk aversion
    日期: 2009.08
    上傳時間: 2014-10-16 17:52:29 (UTC+8)
    摘要: We consider a repairable product with known market entry and departure times. A warranty policy is offered with product purchase, under which a customer can have a failed item repaired free of charge in the warranty period. It is assumed that customers are heterogeneous in their risk attitudes toward uncertain repair costs incurred after the warranty expires. The objective is to determine a joint dynamic pricing and warranty policy for the lifetime of the product, which maximizes the manufacturer’s expected profit. In the first part of the analysis, we consider a linearly decreasing price function and a constant warranty length. We first study customers’ purchase patterns under several different pricing strategies by the manufacturer and then discuss the optimal pricing and warranty strategy. In the second part, we assume that the warranty length can be altered once during the product lifetime in developing a joint pricing and warranty policy. Numerical studies show that a dynamic warranty policy can significantly outperform a fixed-length warranty policy.
    關聯: European Journal of Operational Research, 196(3), 940-948
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1016/j.ejor.2008.04.014
    DOI: 10.1016/j.ejor.2008.04.014
    顯示於類別:[企業管理學系] 期刊論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    940948.pdf248KbAdobe PDF903檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋