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|Other Titles: ||A Study of Strategic Fit and Performance-External Fit between Strategy and Environment of Hospitals|
Peng, Yen-Wei;Chen, Bo-Yuan;Peng, Tzu-Ju;Lin, Chin-Shien;Huang, Ming-Chang
Strategic External Fit;Competitive Strategy;Cooperative Strategy;Healthcare Industry
|Issue Date: ||2014-10-30 17:35:17 (UTC+8)|
Conducting by empirical study, this article aims at exploring the competitive strategies as well as cooperative strategies in Taiwan healthcare industry. Drawing from the theoretical perspective of strategic external fit, the alignments among strategy and external environments was proposed and tested. As the unit of analysis at hospital level, quantitative survey was used to collect primary data. 100 valid samples were gathered including medical centers, regional hospitals, and district hospitals. The results of regression model demonstrated that: (1) In terms of competitive strategy, when the perceived market change and technology change is high, differentiation strategy generates better performance than cost-leadership strategy does. In addition, when the regulatory environmental change is fast and unpredictable, cost-leadership strategy generates better performance than differentiation strategy does. (2) In terms of cooperative strategy, when the perceived market change and technology change is high, economic cooperative strategy generates better performance than institutional cooperative strategy does. Hopefully, the empirical results may provide the evidence for theoretical perspectives. As well, this article is expected to have practical implications for hospital executives in strategy formulation and implementation.
|Relation: ||醫務管理, 6(4), 399-428|
|Data Type: ||article|
|Appears in Collections:||[企業管理學系] 期刊論文|
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