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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/71090
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/71090


    Title: Developing an extended theory of planned behavior model to predict consumers'' intention to visit green hotels
    Authors: Chen, Mei-Fang;Tung, Pei-Ju
    Contributors: 企管系
    Keywords: Extended Theory of Planned Behavior (TPB);Environmental concern;Perceived moral obligation;Green hotels
    Date: 2014
    Issue Date: 2014-11-04 15:35:42 (UTC+8)
    Abstract: This study aims to develop an extended Theory of Planned Behavior (TPB) research model which includes environmental concern and perceived moral obligation to predict consumers’ intention to visit green hotels. A total of 559 respondents collected in Taiwan as data input. The empirical results of structural equation modeling (SEM) indicate that consumers’ environmental concern indeed exert a positive influence on their attitude toward green hotels, subjective norms, and perceived behavioral control (i.e., the antecedents of the TPB model) as well as their perceived moral obligation, which in turn influence their intention to visit green hotels as expected. The results obtained from this empirical study verify that the extended TPB model has a good explanatory power. The implications of the research findings and suggestions for the Taiwan Environmental Protection Administration and the hotel accommodation industry to increase the popularity of green hotels choice are included in the study.
    Relation: International Journal of Hospitality Management, 36, 221-230
    Data Type: article
    DOI 連結: http://dx.doi.org/http://dx.doi.org/10.1016/j.ijhm.2013.09.006
    DOI: 10.1016/j.ijhm.2013.09.006
    Appears in Collections:[企業管理學系] 期刊論文

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