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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/71684
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/71684

    Title: 電視購物節目內容與銷售策略研究:兩岸都會區之比較
    Other Titles: A Study of the Content and Selling Strategies of TV Shopping Programs: A Comparison of Metro Cities in Taiwan and China
    Authors: 郭貞;黃振家
    Kuo, Cheng;Huang, Jenn-Jia
    Contributors: 廣告系
    Keywords: 電視購物;廣告訴求;說服策略;中央路徑說服;週邊路徑說服
    TV shopping;advertising appeals;central route and peripheral route persuasion
    Date: 2013-06
    Issue Date: 2014-11-25 16:58:11 (UTC+8)
    Relation: 廣播與電視,36,1-36
    Data Type: article
    Appears in Collections:[廣告學系] 期刊論文

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