政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/71731
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 109952/140887 (78%)
造访人次 : 46372503      在线人数 : 1057
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/71731


    题名: 台灣休閒咖啡館商業計畫書
    Business Plan of Leisure Coffee Shop
    作者: 李思逸
    Lee, Anna
    贡献者: 吳文傑
    Wu, Jack
    李思逸
    Lee, Anna
    关键词: 休閒咖啡館
    商業計畫書
    Leisure Coffee Shop
    Business Plan
    日期: 2014
    上传时间: 2014-12-01 14:21:53 (UTC+8)
    摘要: 台灣休閒咖啡館商業計畫書
    In Taiwan, have a cup of coffee have become part of the life of people who lives in the city. We cannot only buy the coffee in coffee shop like Starbucks, Barista, or Mr. Brown but also in convenient stores like 7-11 and Family Mart. These places provide different kinds and levels of coffee. This causes a fierce competition in coffee shop market. But this also indicates that the needs of coffee keep growing. Although lots of places provide coffee, only few of them provide quality coffee in a special and tasteful space. Most coffee shops are for people to sit down and talk and consumers don’t care if the coffee is good or not as long as it’s cheap. Actually from a cup of coffee, there are lots of things to talk about. From the history of drinking coffee, places that coffee bean grows, and people who live in those places. It will be fantastic if people know this information when having coffee. Form a cup of coffee, we know how to care about the world, and we don’t have to learn these things in a classroom but in a warm, elegant coffee shop.
    Le Moulin de la Galette will be a shop that not only provides good coffee, but also knowledge of coffee and the way to develop the culture of coffee. It will also be a place that the customer will gain a series of delightful experiences instead of just some products that you can have anywhere.
    1. Executive Summary 1
    1.1. Objectives 2
    1.2. Mission 3
    2. Company Summary 4
    2.1. Company Ownership 4
    2.2. Start-Up Summery 4
    3. Products and Price 6
    3.1. Product List 6
    4. Market Analysis Summary 9
    4.1. Market Segmentation 9
    4.2. Target Market Segment Strategy 10
    4.3. Target Market Survey 11
    4.4. Competitor Analysis 19
    4.5. Service Business Analysis 22
    5. Web Plan Summary 24
    5.1. Website Marketing Strategy 24
    6. Strategy and Implementation Summery 25
    6.1. SWOT Analysis 25
    6.2. Competitive Edge 25
    6.3. Marketing Strategy 26
    6.4. Sales Strategy 28
    6.5. Product Differentiation 30
    7. Management Summary 32
    7.1. Personnel Plan 32
    7.2. Staff Training 33
    8. Financial Plan 35
    8.1. Start-Up Funding 35
    8.2. Break-Even Analysis 36
    8.3. Projected Profit and Loss 36
    8.4. Long-Term Plan 37
    Reference 38
    Appendix 40
    參考文獻: 1. 林祝菁(2013.Mar..6)。連鎖咖啡店大舉擴店。中時電子報。http://tw.news.yahoo.com/%E9%80%A3%E9%8E%96%E5%92%96%E5%95%A1%E5%BA%97-%E5%A4%A7%E8%88%89%E6%93%B4%E9%BB%9E-213000664--finance.html
    2. 楊雅民(2013. Aug. 26)。台灣年喝23億杯 咖啡黑金爆發。自由時報財經版。http://www.libertytimes.com.tw/2013/new/aug/26/today-e1.htm
    3. Cheng Hou-geng(2012 May 2), Taiwan Industry Reports, Coffee, Tea Shops and Bars. Taiwan Institute of Economic Research.
    4. Cheng Hou-geng (2012 Dec. 11), Taiwan Industry Reports, Beverage Outlets. Taiwan Institute of Economic Research.
    5. Kaylor Hildenbrand (2011 Oct.11),The look of luxury, Packagespeak http://packagespeak.com/2011/10/the-look-of-luxury/
    6. Hyon Jung Lee(2006), Most Expensive Coffee, Forbes News Posts. http://www.forbes.com/2006/07/19/priciest-coffee-beans_cx_hl_0720featA_ls.html
    7. Sammy Said (2013 Jul. 13), Top 10 Most Expensive Coffee in the World, TheRichest. http://www.therichest.com/luxury/most-expensive/top-10-most-expensive-coffee-in-the-world/.
    8. Tana Macmanee(2013 Jul 25), From Golden Nugget Pops to Luxury Cognac Cupcakes, Trend Hunter. http://www.trendhunter.com/slideshow/luxurious-dessert-recipes
    9. Peter Vallas(2011 Mar. 1) `The Chocolate` is a Series of Truffles Adorned With 24K Gold Flakes, Trend Hunter. http://www.trendhunter.com/trends/the-chocolate
    10. 王莞甯(2014, Apr. 24) 西雅圖開精品咖啡店 最貴咖啡每杯888元！年底前再開2家，鉅亨網cnYES.com. http://www.nownews.com/n/2014/04/24/1205594
    Source of the pictures
    1. Figure 1: http://www.bellavita.com.tw/m/cht/store.php?d=69
    2. Figure 2: http://www.telegraph.co.uk/travel/hotel/58443/The-Ritz-Piccadilly-London-hotel-review.html
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    100933006
    103
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0100933006
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2430检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈