Most research on technological diversification or complementary assets has been carried out in isolation when assessing their effects on performance. In this study, we posit that technological diversification and performance are positively linked and that specialized complementary assets have a moderating effect on this relationship. This study also finds that different specialized complementary assets have distinctive moderating effects on the relationship between technological diversification and performance. We conclude that maintaining a coherent relationship between technological diversification and specialized complementary assets give firms generates competitive advantage.
Technological Forecasting and Social Change, 75, 875-892