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政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 > Item 140.119/72867

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题名:	A Service Experience Engineering (SEE) Method for Developing New Services
作者:	Hsiao, Shu-Ling;Yang, Heng-Li 楊亨利
贡献者:	資管系
日期:	2010-12
上传时间:	2015-01-14 14:28:54 (UTC+8)
摘要:	Along with service sector becoming the largest economic activities in many countries, it is getting important to improve the service quality and stimulate innovation through systematic methods. This study introduces and discusses a methodology called Service Experience Engineering (SEE) for developing a new service. SEE describes the new service development framework completely from ideas creation to service market-launch. It divides the new service development into 3 phases: (1) FIND, including consumer demand survey and technology observing research; (2) InnovationNet, including two research focuses respectively on specific service-related industrial value chain and service modeling; (3) Design Lab, including PoC (Proof of Concept), PoS (Proof of Service) and PoB (Proof of Business). SEE is a potentially useful and easy to implement technique for improving the development of new services. This paper concludes with a number of practical steps for making continuous improvements in new services suggested by the SEE method. [PUBLICATION ABSTRACT]
關聯:	International Journal of Management, 27(3), 437-447,579
数据类型:	article
显示于类别:	[資訊管理學系] 期刊論文

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