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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/73172


    Title: Technology Fears: Distrust and Cultural Persistence in Electronic Marketplace Adoption
    Authors: 蕭瑞麟
    Hsiao, Ruey-Lin
    Contributors: 科管所
    Keywords: E-marketplace adoption;Reliability-related distrust;Value-oriented distrust;Trust-production mechanisms;Cultural beliefs
    Date: 2003
    Issue Date: 2015-01-27 11:37:17 (UTC+8)
    Abstract: This study interprets fears towards technology use to account for the challenge of e-marketplace (electronic marketplace) adoption. The adopters' fears can be understood by analyzing both reliability-related and value-oriented distrust. While technical remedies may reduce reliability-related distrust by removing adoption barriers and restoring online trust, they may still be ineffective in overcoming value-oriented distrust. To analyze value-oriented distrust within the context of e-marketplace adoption, it is essential to examine how a society's socio-cultural structure affects economic activities. An insight derived from this study is that when an e-marketplace is adopted, such adoption includes not only the use of technology but also the transfer of the embedded trust-production mechanisms as well as the transformation of economic assumptions and cultural beliefs about how a market system operates. As distrust is rooted in cultural beliefs persisting over generations, this requires us to be sensitive to the need to reduce value-oriented fears so as to maximize the possibility of e-marketplace acceptance.
    Relation: Journal of Strategic Information Systems, 12, 169-199.
    Data Type: article
    DOI link: http://dx.doi.org/10.1016/S0963-8687(03)00034-9
    DOI: 10.1016/S0963-8687(03)00034-9
    Appears in Collections:[Graduate Institute of TIPM] Periodical Articles

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