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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/73267

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/73267

Title:	探索靈魂:保健旅遊商業計畫 Shalom Spiritual Retreat: Wellness Tourism Business Plan
Authors:	徐少宜 Hsu, Shao I
Contributors:	何小台 Ho, Chester 徐少宜 Hsu, Shao I
Keywords:	保健旅遊商業計畫 Wellness Tourism Business Plan
Date:	2014
Issue Date:	2015-02-03 10:21:06 (UTC+8)
Abstract:	探索靈魂:保健旅遊商業計畫 Wellness tourism is used instead of health tourism in order to avoid the confusion between medical tourism. In research conduct by industries of Wellness and Medical tourism (GSS, 2011), argue that the term health tourism is sometimes used to describe medical tourism; other time it is used synonymously with wellness tourism; sometimes it means both; and it is also used to refer to a subset of medical tourism or wellness tourism. This is why it is recommend-ed to avoid the use of health tourism term, especially in marketing purposes and communica-tion with customers.
Reference:	1. Ardell, Donald B. ―A Brief History of Wellness, Both Modern and Ancient.‖ SeekWell-ness. January 23, 2006. http://www.seekwellness.com/wellness/reports/2006-01-23.htm. Accessed March 18, 2010. 2. Global Spa Summit, Spas and the Global Wellness Market: Synergies and Opportunities, prepared by SRI International, May 2010 3. Mueller, H. and Lanz Kaufmann, E. 2001. Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry. Journal of Vacation Mar-keting. http://www.nationalwellness.org/?page=AboutWellness&hhSearchTerms=definition+an 4. The Travel and Tourism Competitiveness Index (TTCI) 2013 Data Analyzer \| World Economic Forum. 2013. The Travel and Tourism Competitiveness Report 2013. http://www.weforum.org/reports/travel-tourism-competitiveness-report-2013 5. WTW. 2013. Top 10 Trends Wellness Travel 2013. Available through: http://www.wellnesstourismworldwide.com/uplhads/7/2/1/6/7216110/wtws_top_10_wellness_travel_trends_for_2013.pdf
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 100933031 103
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0100933031
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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