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    Title: 框架與日本民眾對同性戀議題的態度
    The Effects of Message Framing on Japanese Attitudes toward Homosexuality, Same-sex Marriage and Civil Unions
    Authors: 三浦百合子
    Miura, Yuriko
    Contributors: 施琮仁
    Shih, Tsung Jen
    三浦百合子
    Miura, Yuriko
    Keywords: 框架
    同性戀
    同性婚姻
    framing
    homosexuality
    same-sex marriage
    Date: 2014
    Issue Date: 2015-02-03 10:26:46 (UTC+8)
    Abstract: 本研究主要目的是利用統計手法分析框架效應與日本民眾對同性戀議題的態度。此外,這項研究另外還探討個人的認知需求(NFC)與宗教信仰對於框架效應的影響程度。此論文為在網路上針對日本人進行實驗,樣本數為150人。結果呈現在框架操縱對於同性婚姻態度的主要效應。並顯示出框架與NFC以及框架與宗教信仰之間無交互作用。
    The main purpose of this study was to statistically determine the effects of message framing regarding homosexuality-related issues on Japanese audiences’ attitudes towards homosexual people and legalization of same-sex marriage and civil unions. Furthermore, this study also investigates the moderating role of individuals’ need for cognition (NFC) and religiosity on the framing effects. An online experiment was conducted with 150 Japanese participants. Attribute frame is manipulated by framing the issue of legalization of same-sex marriage either in terms of “equal rights” or “a threat to traditional religion and values.” Results suggested a main effect of framing manipulation on attitudes toward same-sex marriage and civil unions. No statistical significance was observed for interactions between frames and NFC as well as frames and religiosity.
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    Description: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    100461024
    103
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100461024
    Data Type: thesis
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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