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政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 > Item 140.119/73526

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/73526

Title:	Agency practitioners` perceptions of professional ethics in Taiwan
Authors:	Chen, Amber Wenling;Liu, Jeanne Mei-Chyi 陳文玲;劉美琪
Contributors:	廣告系
Date:	1998-01
Issue Date:	2015-02-25 15:35:10 (UTC+8)
Abstract:	A survey was conducted on the advertising practitioners in Taiwan concerning their experiences of ethical challenges at work. Among 120 respondents, while 32.5% responded that ethical problems did not exist, 67.5% admitted that ethical problems were commonplace at work. According to these respondents, the most frequently mentioned ethical problems were representing unethical products or services, the message of advertisements, agency-client relationship, the creditability of research, under-table rebate, and the quality of service. Suggestions for international advertising managers are also provided by comparing the finding from the present study with earlier studies in the United States.
Relation:	Journal of Business Ethics, 17(1), 15-23
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1023/A:1005773418832
DOI:	10.1023/A:1005773418832
Appears in Collections:	[廣告學系] 期刊論文

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