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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/73666
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/73666

    Title: Mixed-initiative synthesized learning approach for web-based CRM
    Authors: 苑守慈
    Yuan, Soe-Tysr;Chang, Wei-Lung
    Contributors: 資管系
    Keywords: Customer relationship management;Customer retention;Decision tree;LabelSOM
    Date: 2001
    Issue Date: 2015-03-05 14:01:56 (UTC+8)
    Abstract: The issue of customer relationship management has emerged rapidly. Customers have become one of the most important considerations to new companies being built. Accordingly, customer retention is a very important topic. In this paper, we present a mixed-initiative synthesized learning approach for better understanding of customers and the provision of clues for improving customer relationships based on different sources of web customer data. The approach is a combination of hierarchical automatic labeling SOM, decision tree, cross-class analysis, and human tacit experience. The objective of this approach is to hierarchically segment data sources into clusters, automatically label the features of the clusters, discover the characteristics of normal, defected and possibly defected clusters of customers, and provide clues for gaining customer retention.
    Relation: Expert Systems with Applications,20(2),187-200
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/S0957-4174(00)00058-0
    DOI: 10.1016/S0957-4174(00)00058-0
    Appears in Collections:[資訊管理學系] 期刊論文

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