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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/73750
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/73750


    Title: Determining the optimal warranty price based on the producer's and customers' risk preferences
    Authors: Tang, Kwei;Chun, Young Hak
    唐揆
    Contributors: 企管系
    Keywords: Warranty analysis;Risk aversion;Stochastic processes
    Date: 1995
    Issue Date: 2015-03-10 16:50:59 (UTC+8)
    Abstract: We propose a warranty model for the free-replacement, fixed-period warranty policy that determines the optimal warranty price for a given warranty period. We assume a constant failure rate for the product, constant repair costs throughout the warranty period, and a producer's and customers' risk aversion for future repair costs. Using the exponential utility function and the gamma failure rate distribution, we derive the decision model that maximizes the producer's certainty profit equivalent. Furthermore, the sensitivity of the optimal warranty price is analyzed with a numerical example with respect to such factors as (1) the producer's and customers' risk preferences, (2) their perceptions about the product failure rate, (3) the customers' loyalty to the original producer in repairing failed products, and (4) the customers' repair price.
    Relation: European Journal of Operational Research, 85(1), 97-110
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/0377-2217(93)E0163-R
    DOI: 10.1016/0377-2217(93)E0163-R
    Appears in Collections:[企業管理學系] 期刊論文

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