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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/74029
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/74029


    Title: A study on audience behavior in the Internet
    Authors: Tsai, Ching-Lan;Chou, Shrang-Kuang
    周宣光;蔡清嵐
    Contributors: 資訊管理系
    Date: 2003-10
    Issue Date: 2015-03-25 14:49:23 (UTC+8)
    Abstract: Reports the results of a study to investigate the possible factors why Internet users accept Internet radio. A revised technology acceptance model is proposed to explain why the Internet users accept Internet radio and how user's acceptance is affected by its features, in particular the Webcast characteristics that include extended function, multi-content, listening autonomy, real-time feedback, and listening convenience. The empirical results from the model significantly explained the behaviour and environment of the usage of Internet radio. Original article in Chinese. (Author abstract - amended)
    Relation: Journal of Library and Information Science (USA/Taiwan),29.2, 90-105
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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