政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/74613
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109948/140897 (78%)
Visitors : 46092817      Online Users : 1067
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/74613


    Title: Understanding user interface needs of e-commerce web sites
    Authors: 傅豐玲
    Huang, Travis K.;Fu, Fong-Ling
    Contributors: 資管系
    Keywords: user interface design;web site evaluation;hygiene–motivation theory;e-commerce;max–min approach
    Date: 2009-09
    Issue Date: 2015-04-16 15:58:16 (UTC+8)
    Abstract: With the growth in the number of web sites, users must choose among many alternative web sites and designers must face the challenge of keeping the user`s duration. Web site design is an iterative process of fine-tuning to enhance user satisfaction. According to the hygiene–motivation theory, the emotions of satisfaction and dissatisfaction are caused by two different categories of characteristics. Lack of dissatisfaction does not mean satisfaction, and lack of satisfaction does not mean dissatisfaction. This study proposes a parsimonious and effective multidimensional evaluation tool: a max–min approach to combine the hygiene–motivation factors and thereby provide a strategy to compare the competitive position of different web sites. The interfaces of eight e-retailer web sites for computer and communication products were targeted for evaluation. Four hygiene factors (navigation, information display, ease of learning and response time) and five motivation factors (interaction with people, screen complexity, user empowerment, visual appearance and achievement) are measured. The evaluations on hygiene and motivation factors were transformed into max and min effectiveness scores using the proposed models. Three zones (zone of intolerance, zone of efficiency and zone of satisfaction) were described to illustrate the role of strategic planning of a site interface in shaping a competitive position among the observed web sites.
    Relation: Behaviour & Information Technology,28(5),461-469
    Data Type: article
    DOI link: http://dx.doi.org/10.1080/01449290903121378
    DOI: 10.1080/01449290903121378
    Appears in Collections:[Department of MIS] Periodical Articles

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML2797View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback